E-commerce Content Strategist

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Hybrid work arrangement

Professional development opportunities

Job summary

Placements24 is seeking an E-commerce Content Strategist in Vereeniging, Gauteng. The role focuses on developing and executing a data-driven content strategy to drive traffic, engagement, and sales across all digital channels.

You will craft SEO-friendly product descriptions, website copy, and blogs, manage an editorial calendar, and collaborate with marketing, design, and product teams to ensure brand consistency. A hybrid work arrangement is offered.

Qualifications

• 3+ years in content strategy, content marketing, or copywriting.
• SEO-focused content creation for multiple digital channels.
• Experience with CMS and WordPress.
• Strong writing, editing, and proofreading skills.
• Familiarity with analytics to measure content performance.

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce site, blog, social channels, and email.
• Create SEO-optimized product descriptions, web copy, blog posts, and social updates.
• Manage editorial calendar and ensure timely publication across platforms.
• Conduct keyword research and competitor analysis to identify opportunities.
• Optimize content for search engines and user engagement.
• Collaborate with marketing, design and product teams for brand alignment.
• Analyze content performance metrics and recommend improvements.
• Stay updated on content marketing trends, SEO practices, and industry developments.
• Manage content freelancers or agencies as needed.

Skills

Content strategy

SEO

Copywriting

Storytelling

Editing

Analytics

CMS (WordPress)

Education

Bachelor's degree (Marketing/English/Communications/Journalism)

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a fast-paced e-commerce business, is looking for a creative and strategic E-commerce Content Strategist to join their team in Vereeniging, Gauteng . This role is responsible for developing and executing a content strategy that drives traffic, engages customers, and supports sales objectives across all digital platforms. The ideal candidate will have a passion for storytelling, a keen eye for detail, and a deep understanding of SEO best practices and content marketing. You will be responsible for planning, creating, and optimizing content that resonates with our target audience and enhances the brand's online presence. This is an excellent opportunity to shape the voice and narrative of a growing e-commerce brand.

Key Responsibilities

Develop and implement a comprehensive content strategy for the e-commerce website, blog, social media, and email marketing channels. Create compelling and SEO-optimized product descriptions, website copy, blog posts, and social media updates. Manage the editorial calendar, ensuring timely publication of content across all platforms. Conduct keyword research and competitor analysis to identify content opportunities. Optimize existing content for search engines and user engagement. Collaborate with the marketing, design, and product teams to ensure content alignment with brand messaging and campaign goals. Analyze content performance metrics and make data-driven recommendations for improvement. Stay up-to-date with content marketing trends, SEO best practices, and industry developments. Manage content freelancers or agencies as needed. Ensure all content adheres to brand guidelines and quality standards.

Requirements

A minimum of 3 years of experience in content strategy, content marketing, or copywriting, preferably within an e-commerce environment. Proven ability to create engaging, SEO-friendly content for various digital channels. Strong understanding of SEO principles and keyword research tools. Experience with content management systems (CMS) like WordPress. Excellent writing, editing, and proofreading skills. Familiarity with analytics tools such as Google Analytics to measure content performance. Ability to work independently and manage multiple projects in a fast-paced environment. Bachelor's degree in Marketing, English, Communications, Journalism, or a related field. Creative thinking and a passion for storytelling. Experience with visual content creation (e.g., basic graphic design, video editing) is a plus.

Benefits

Our client offers a competitive salary, comprehensive benefits package including medical aid and retirement fund, and a supportive work environment. You'll have the opportunity to work with a dynamic team and contribute to the growth of an exciting e-commerce brand in Vereeniging, Gauteng . Professional development opportunities and a hybrid work arrangement provide flexibility and career advancement. This is a role where your creative input will directly impact the brand's success.