E-commerce Content Strategist

Placements24; Rustenburg; Sur place; ZAR 360 000 - 480 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Office in Rustenburg

Medical aid

Annual leave

Professional development

Résumé du poste

Placements24 is seeking an experienced E-commerce Content Strategist in Rustenburg. You will craft content strategies, write compelling product copy, and optimize across digital channels to boost engagement and sales.

You will lead SEO-driven content initiatives, manage an editorial calendar, and collaborate with design and marketing teams to maintain a consistent brand voice.

Qualifications

• 3+ years in content strategy, creation, or digital marketing with e-commerce focus.
• Strong writing, editing, and proofreading with attention to detail.
• Solid SEO knowledge and keyword research tooling.

Responsabilités

• Develop and execute a holistic content strategy across website, blog, email, and social channels.
• Create SEO-optimized product descriptions, site copy, blog posts, and social updates.
• Manage editorial calendar ensuring timely publication.
• Conduct keyword research and competitor analysis to identify gaps.
• Collaborate with design for multimedia content.
• Monitor content performance and report insights.
• Maintain brand tone and messaging across content.
• Stay updated on content marketing trends and SEO.
• Manage freelance writers and content creators.

Connaissances

Content strategy

Creative writing

Editing & proofreading

SEO best practices

CMS management

Analytics (GA)

Project management

Storytelling

Formation

Bachelor's degree in Marketing/Communications/Journalism/English

Outils

SEMrush

Ahrefs

Google Analytics

CMS platforms

E-commerce platforms

Description du poste

About the Role

Our client, a prominent online retailer based in Rustenburg, North West , is actively seeking an experienced E-commerce Content Strategist to spearhead their content initiatives. This pivotal role involves crafting compelling narratives and optimizing content across all digital platforms to enhance customer engagement, drive traffic, and ultimately boost sales. You will be responsible for developing a holistic content strategy that resonates with our target audience, supports SEO objectives, and reinforces our brand identity. The ideal candidate is a creative storyteller with a strong understanding of digital marketing, SEO best practices, and the nuances of e-commerce content creation. This is a fantastic opportunity to shape the voice and online presence of a leading brand in Rustenburg, North West .

Key Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website, blog, social media channels, and email marketing campaigns.
• Create engaging, informative, and SEO-optimized product descriptions, website copy, blog posts, and social media updates.
• Manage the editorial calendar, ensuring timely publication of content across all platforms.
• Conduct keyword research and competitor analysis to identify content gaps and opportunities.
• Collaborate with the design team to produce visually appealing graphics, videos, and other multimedia content.
• Monitor content performance using analytics tools and provide regular reports with insights and recommendations for improvement.
• Ensure brand consistency in tone, voice, and messaging across all content.
• Stay up-to-date with the latest content marketing trends, SEO algorithms, and e-commerce best practices.
• Manage freelance writers and other content creators as needed.

Requirements

• Proven experience (3+ years) in content strategy, content creation, or digital marketing, with a focus on e-commerce.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and keyword research tools (e.g., SEMrush, Ahrefs).
• Experience with content management systems (CMS) and e-commerce platforms.
• Familiarity with social media marketing and community management.
• Proficiency in analytics tools like Google Analytics to measure content performance.
• Ability to develop creative and engaging content tailored to different audiences and platforms.
• Excellent project management and organizational skills.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

• Our client offers a competitive salary package reflecting your expertise and contribution.
• This role is based in our modern offices in Rustenburg, North West , providing a collaborative and engaging work environment.
• We offer comprehensive medical aid, generous annual leave, and opportunities for professional development.
• Employees will have the chance to work on exciting projects and contribute to a brand with a significant online presence.
• This position is an excellent opportunity for a talented content professional to grow their career within a reputable e-commerce organization.