Senior E-commerce Content Strategist

Placements24; George; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Collaborative environment

Job summary

Placements24 in George, Western Cape, seeks a Senior E-commerce Content Strategist to lead content across product descriptions, category pages, blogs, and social media. You will shape the customer journey with compelling, SEO-aware content and ensure consistency with brand voice.

You will manage a content calendar, collaborate with design and marketing, mentor junior writers, and analyze performance to optimize engagement and conversions.

Qualifications

• Extensive experience in content strategy, marketing, or copywriting with a focus on ecommerce.
• Strong SEO knowledge and ability to apply it to content for visibility.
• Excellent writing, editing, and proofreading in English.
• Proficiency with CMS and ecommerce platforms.
• Experience with analytics tools (Google Analytics) to measure content performance.
• Bachelor's degree in English, Journalism, Marketing, Communications, or related field.

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform to drive traffic, engagement, and sales.
• Oversee creation of SEO-optimized content including product descriptions, category pages, blogs, landing pages, emails, and social copy.
• Conduct keyword research and competitor analysis to identify opportunities.
• Manage a content calendar and ensure timely delivery across channels.
• Collaborate with design, marketing, and product teams to ensure on-brand, accurate content.
• Analyze content performance and refine strategies to improve results.
• Edit and proofread content for clarity and style; mentor junior writers or freelancers.
• Stay updated on industry trends and emerging formats to maintain a competitive edge.

Skills

Content strategy

Content marketing

Copywriting

SEO

CMS

Google Analytics

Keyword research

Project management

Mentoring

Education

Bachelor's degree in English/Marketing/Communications

Tools

CMS platforms

E-commerce platforms

Job description

About the Role

Our client is looking for a highly skilled and experienced Senior E-commerce Content Strategist to be based in George, Western Cape . This crucial role involves overseeing the creation and execution of compelling content that drives engagement, conversions, and brand loyalty across all our client's digital e-commerce platforms. The successful candidate will lead content initiatives, ensuring alignment with marketing objectives, SEO best practices, and the overall brand narrative. You will play a key part in shaping the customer journey through insightful and persuasive content, from product descriptions to blog posts and social media updates. This position offers a significant opportunity to influence the strategic direction of online content within a growing company located in the beautiful Western Cape region.

Key Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform, focusing on driving traffic, engagement, and sales.
• Oversee the creation of high-quality, SEO-optimized content, including product descriptions, category pages, blog posts, landing pages, email campaigns, and social media copy.
• Conduct keyword research and competitor analysis to identify content opportunities and inform strategy.
• Manage a content calendar, ensuring timely delivery of all content assets across various channels.
• Collaborate with design, marketing, and product teams to ensure content is visually appealing, accurate, and on-brand.
• Analyze content performance metrics (e.g., organic traffic, conversion rates, engagement metrics) and use data to refine content strategies and improve results.
• Edit and proofread content to ensure clarity, consistency, grammar, and adherence to style guides.
• Mentor and guide junior content creators or freelance writers as needed.
• Stay current with industry trends, SEO best practices, and emerging content formats to maintain a competitive edge.

Requirements

• Extensive experience in content strategy, content marketing, or copywriting, with a significant focus on e-commerce.
• Demonstrated success in developing and executing content strategies that have driven measurable business results.
• Strong understanding of SEO principles and how to apply them to content creation for maximum visibility.
• Excellent writing, editing, and proofreading skills in English, with a keen eye for detail.
• Proficiency in content management systems (CMS) and e-commerce platforms.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to conduct keyword research and competitor analysis effectively.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Experience in managing external content creators or agencies is a plus.
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

Benefits

• A competitive salary package for this senior role.
• The chance to work on impactful projects within a vibrant e-commerce business in George .
• Opportunities for professional growth and career advancement.
• A supportive and collaborative work environment.
• Contribution to shaping the online brand presence in the Western Cape .