Senior Content Marketing Manager

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Remote work

Bonuses & stock options

Health insurance

Paid time off

Professional development

Home office stipend

Virtual team events

Job summary

Placements24 is seeking a Senior Content Marketing Manager to lead the content strategy and execution for a fast-scaling B2B SaaS company based in Pretoria. This fully remote role focuses on creating engaging, SEO-optimized content—blogs, whitepapers, case studies, webinars, and social media—to drive lead generation, brand awareness and customer acquisition.

The ideal candidate will craft a comprehensive content plan, oversee creation and promotion across channels, and collaborate with product

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum of 6 years in content marketing, with B2B tech focus.
• Proven track record of successful content strategies with measurable results.
• Exceptional writing, editing and storytelling skills.
• Proficiency in SEO principles and tools (SEMrush, Ahrefs, GSC).
• Experience with marketing automation platforms (HubSpot, Marketo) and CMS (WordPress).
• Strong analytical skills to inform content strategy.
• Excellent project management and organizational skills; able to manage multiple projects.

Responsibilities

• Develop and execute a holistic content marketing strategy aligned with business objectives.
• Oversee creation, editing, and publication of content assets (blogs, whitepapers, case studies, infographics, videos, webinars).
• Conduct keyword research and implement SEO best practices to improve rankings and traffic.
• Manage editorial calendar to ensure timely delivery of content.
• Collaborate with product marketing, sales, and design for accuracy and brand consistency.
• Analyze content performance using analytics tools and provide data-driven insights.
• Develop and manage content promotion strategies across social, email, and paid channels.
• Identify and engage with industry influencers and brand advocates.
• Stay updated on industry trends, competitive landscape, and content technologies.
• Manage freelance writers and content agencies to ensure quality and efficiency.

Skills

Content strategy

SEO optimization

Analytics

Marketing automation

WordPress CMS

Editorial & writing

Project management

Collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

SEMrush

Ahrefs

Google Search Console

HubSpot

Marketo

WordPress

Job description

About the Role

Our client, a rapidly scaling B2B SaaS company headquartered in Pretoria , is seeking a visionary Senior Content Marketing Manager to lead their content strategy and execution. This fully remote role is ideal for a creative and analytical marketer who excels at developing engaging content that drives lead generation, brand awareness, and customer acquisition. You will be responsible for defining and implementing a comprehensive content marketing plan, overseeing the creation of high-quality, SEO-optimized content across multiple formats including blog posts, whitepapers, case studies, webinars, and social media. The ideal candidate possesses a deep understanding of content strategy, marketing automation, SEO best practices, and audience segmentation. This is a critical role that offers the opportunity to shape the voice and narrative of a growing technology company, impacting its market presence significantly, regardless of physical location.

Key Responsibilities

• Develop and execute a holistic content marketing strategy aligned with business objectives.
• Oversee the creation, editing, and publication of a wide range of content assets (blog posts, ebooks, whitepapers, case studies, infographics, videos, webinars).
• Conduct keyword research and implement SEO best practices to improve organic search rankings and drive traffic.
• Manage the editorial calendar, ensuring timely delivery of high-quality content.
• Collaborate with product marketing, sales, and design teams to ensure content accuracy and brand consistency.
• Analyze content performance using analytics tools (e.g., Google Analytics, HubSpot) and provide data-driven insights for optimization.
• Develop and manage content promotion strategies across various channels, including social media, email, and paid distribution.
• Identify and engage with industry influencers and potential brand advocates.
• Stay up-to-date with industry trends, competitive landscape, and emerging content marketing technologies.
• Manage freelance writers and content agencies to ensure quality and efficiency.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 6 years of experience in content marketing, with a focus on B2B technology.
• Proven track record of developing and executing successful content marketing strategies that drive measurable results.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Proficiency in SEO principles and tools (e.g., SEMrush, Ahrefs, Google Search Console).
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CMS (e.g., WordPress).
• Strong analytical skills and ability to interpret data to inform content strategy.
• Excellent project management and organizational skills, with the ability to manage multiple projects concurrently.
• Experience managing external content creators and agencies.
• Creative mindset with a passion for technology and innovation.

Benefits

• As this is a fully remote position, our client offers significant flexibility and the comfort of working from home.
• A highly competitive salary is provided, supplemented by performance-based bonuses and potential stock options.
• Comprehensive health, dental, and vision insurance are included.
• Employees receive generous paid time off, including annual leave, sick days, and public holidays, promoting a healthy work-life balance.
• Opportunities for professional development are abundant, including access to online courses, industry conferences, and workshops.
• The company culture emphasizes collaboration, innovation, and continuous improvement, with regular virtual team events.
• A dedicated home office stipend is provided to ensure a productive and comfortable remote work setup.
• This role offers the chance to profoundly impact the growth trajectory of an exciting tech company from anywhere.