Content Marketing Strategist (Remote)

Placements24; Centurion; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Continuous learning resources

Performance-based bonuses

Fully remote work setup

Job summary

Placements24 is seeking a Content Marketing Strategist to craft and execute a data-driven content program. You will own the content calendar, guide SEO-enabled narratives, and collaborate with marketing, sales, product, and design teams to scale demand for B2B tech solutions.

The role emphasizes storytelling, analytics, and remote collaboration, with opportunities for professional growth and a strategic impact on brand visibility.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 5+ years of experience in content marketing with a track record of strategy development and execution.
• Strong SEO, content optimization, and analytics tooling (GA, Ahrefs, SEMrush).
• Excellent writing and storytelling with the ability to adapt tone for different audiences.

Responsibilities

• Develop and implement a data-driven content marketing strategy aligned with business objectives.
• Create and manage a content calendar across formats (blogs, whitepapers, case studies, infographics, videos, webinars).
• Oversee content creation, editing, and production with brand consistency and SEO in mind.
• Conduct keyword research and audience analysis to identify gaps and opportunities.
• Collaborate with marketing, sales, product, and design teams to support campaigns.
• Measure performance and report insights to inform future strategy.

Skills

SEO

Content marketing

Analytics tools

CMS

Marketing automation

Storytelling

Remote work

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Ahrefs

SEMrush

Job description

About the Role

Our client, a leader in innovative software solutions, is looking for a talented and strategic Content Marketing Strategist to join their fully remote marketing team. This position is based remotely, allowing you to contribute from anywhere within Centurion, Gauteng, ZA , or beyond. You will be responsible for developing and executing a comprehensive content strategy that attracts, engages, and converts target audiences. The ideal candidate is a masterful storyteller with a deep understanding of content marketing principles, SEO best practices, and audience segmentation. You will play a pivotal role in shaping our client's brand narrative and driving demand through high-quality, valuable content. This is an exciting opportunity to work with a forward-thinking company that champions remote work and fosters a culture of creativity and collaboration. We seek a driven professional who can architect content that resonates and delivers measurable business results.

Key Responsibilities

Develop and implement a data-driven content marketing strategy aligned with business objectives and target audience needs. Create and manage a content calendar, ensuring a consistent flow of high-quality content across various formats (blog posts, whitepapers, case studies, infographics, videos, webinars). Oversee content creation, editing, and production processes, ensuring accuracy, brand consistency, and adherence to SEO best practices. Conduct keyword research and audience analysis to identify content gaps and opportunities. Optimize existing content for search engines and user experience. Collaborate with cross-functional teams (marketing, sales, product, design) to ensure content supports broader campaigns and initiatives. Measure and report on the performance of content marketing initiatives, using analytics to inform future strategy. Identify and leverage emerging content trends and platforms to keep our client at the forefront of digital engagement. Manage relationships with freelance writers, designers, and other content creators. Develop and maintain content governance and style guidelines.

Requirements

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field. 5+ years of experience in content marketing, with a strong portfolio showcasing successful strategy development and execution. Proven expertise in SEO, content optimization, and analytics tools (e.g., Google Analytics, Ahrefs, SEMrush). Excellent writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences and platforms. Experience in developing content for B2B technology or SaaS industries is a significant advantage. Proficiency with content management systems (CMS) and marketing automation platforms. Strong project management skills and the ability to manage multiple projects simultaneously in a remote setting. Creative thinking and a strategic approach to content planning. Exceptional communication and collaboration skills. Demonstrated ability to work independently and proactively in a remote environment.

Benefits

Our client provides a competitive remuneration package, significant professional growth opportunities, and the advantages of a fully remote work setup, enabling a flexible work-life balance. You will be part of an innovative and supportive team, working on exciting projects that have a real impact. Benefits include access to continuous learning resources, performance-based bonuses, and the opportunity to shape content strategies for a leading technology company. This role is designed for individuals who thrive in autonomous, collaborative, and results-driven remote environments. Join us and help define the future of digital content marketing.