Remote Content Marketing Strategist

Placements24; Cape Town; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive remote salary package

Health and wellness benefits

Generous paid time off

Professional development support

100% remote flexibility

Job summary

Placements24 seeks a Remote Content Marketing Strategist to shape and execute our content vision from anywhere in South Africa. You will craft compelling narratives across blogs, whitepapers, case studies, emails, and social content, with SEO and analytics guiding decisions.

This is a fully remote, nationally distributed position requiring strong writing and strategic planning. Ideal candidates have 4+ years in content creation, a data-driven mindset, and proven ability to drive engagement and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 4+ years in content marketing, copywriting, or related content creation.
• Proven ability to drive engagement and conversions with content strategies.
• Excellent writing, editing, and proofreading skills with portfolio.
• Strong knowledge of SEO principles and content optimization.
• Experience with WordPress and analytics platforms (Google Analytics).
• Strong social media marketing and audience engagement.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives.
• Plan, create, and manage blogs, whitepapers, case studies, website copy, social posts, video scripts, and emails.
• Conduct keyword research and audience analysis to inform content creation.
• Implement SEO best practices to improve discoverability and ranking.
• Manage editorial calendar and ensure timely publication across channels.
• Analyze content performance and optimize for engagement and conversions.
• Collaborate with marketing, sales, design and product teams for consistency.
• Stay updated on industry trends and content marketing technologies.

Skills

Content marketing strategy

Copywriting

Editorial planning

Social media marketing

Project management

Data-driven decisions

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

WordPress

Google Analytics

SEO tools (Ahrefs)

CMS

Email marketing platforms

Job description

About the Role

Our client, a rapidly expanding tech company known for its innovative solutions, is seeking a creative and strategic Remote Content Marketing Strategist . This fully remote position allows you to work from anywhere in South Africa. You will be instrumental in shaping and executing our client's content marketing vision, creating compelling narratives that engage target audiences, drive brand awareness, and generate qualified leads. This role requires a deep understanding of content creation across various platforms, SEO best practices, and audience engagement strategies. If you are a masterful storyteller with a data‑driven approach and thrive in a remote work setting, this is the perfect opportunity for you.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience personas.
• Plan, create, and manage a diverse range of content, including blog posts, whitepapers, case studies, website copy, social media updates, video scripts, and email newsletters.
• Conduct in-depth keyword research and audience analysis to inform content creation and optimization efforts.
• Implement SEO best practices to ensure content is discoverable and ranks well in search engine results.
• Manage the editorial calendar, ensuring timely publication of high-quality content across all channels.
• Analyze content performance using web analytics tools, identify key trends, and optimize content for engagement and conversion.
• Collaborate with marketing, sales, design, and product teams to ensure content consistency and effectiveness.
• Stay abreast of industry trends, competitor content strategies, and emerging content marketing technologies.
• Develop and maintain brand voice and style guidelines for all content produced.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content marketing, copywriting, or a related content creation role.
• Proven ability to develop and execute successful content marketing strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• In-depth knowledge of SEO principles and content optimization techniques.
• Familiarity with content management systems (CMS) like WordPress and various analytics platforms (e.g., Google Analytics).
• Strong understanding of social media marketing and audience engagement.
• Creative thinking, strategic planning, and excellent organizational skills.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.

Benefits

• A highly competitive salary package tailored for remote professionals.
• Comprehensive health and wellness benefits, including medical and dental coverage.
• Generous paid time off and company holidays.
• Support for professional development, including online courses and industry certifications.
• The ultimate flexibility and autonomy of a 100% remote role.