Senior Content Marketing Manager

Placements24; Upington; Hybrid; ZAR 1,439,000 - 2,078,000; Full time

Job summary

Placements24 is seeking a seasoned Senior Content Marketing Manager to lead our content strategy and execution in a fully remote capacity. You will craft narratives that boost brand engagement, thought leadership, and lead generation, defining the content vision and guiding a team of creators to deliver high-impact outputs.

You will own multi-channel campaigns, optimize content for SEO, collaborate with product marketing, sales and design, and mentor remote contributors across time zones.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications, or related field; Master's preferred.
• Minimum of 6 years in content marketing, with at least 3 years in a management or leadership role.
• Proven ability to develop and execute content strategies that drive measurable results.
• Strong understanding of SEO principles, CMS familiarity, and digital marketing best practices.
• Excellent writing, editing, and storytelling skills with strong English fluency.
• Experience leading remote teams across multiple time zones.

Responsibilities

• Develop and execute a comprehensive multi-channel content marketing strategy aligned with goals and SEO best practices.
• Lead creation, editing, and distribution of blog posts, white papers, case studies, website copy, video scripts, and social content.
• Manage an editorial calendar for timely publication across platforms.
• Analyze content performance and provide insights to optimize engagement and lead generation.
• Collaborate with product marketing, sales, and design to support launches.
• Mentor and manage a team of content creators, editors, and designers.

Skills

Content marketing

SEO

Team leadership

Editorial strategy

Analytics

Education

Bachelor's degree in Marketing/English/Journalism/Communications

Master's degree

Tools

CMS (e.g., WordPress)

SEO tools (SEMrush/Ahrefs)

Job description

About the Role

Our client is seeking a seasoned and creative Senior Content Marketing Manager to lead their content strategy and execution in a fully remote capacity. This role is perfect for a leader passionate about crafting compelling narratives that drive brand engagement, thought leadership, and lead generation. You will be responsible for defining the content vision, managing a team of content creators, and ensuring all content aligns with our client's brand voice and business objectives. We are looking for an individual with extensive experience in content marketing, SEO, and audience engagement, ready to make a significant impact from their home office, regardless of their location near Mahikeng or elsewhere.

Key Responsibilities

• Develop and execute a comprehensive, multi-channel content marketing strategy aligned with business goals, SEO best practices, and target audience needs.
• Lead the creation, editing, and distribution of high-quality content, including blog posts, white papers, case studies, website copy, video scripts, and social media content.
• Manage an editorial calendar, ensuring timely and consistent publication of content across various platforms.
• Analyze content performance metrics, providing strategic insights and recommendations to optimize engagement, lead generation, and brand authority.
• Collaborate with product marketing, sales, and design teams to ensure content supports key business initiatives and product launches.
• Mentor and manage a team of content creators, editors, and designers, fostering a collaborative and high-performing environment.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field; Master's degree preferred.
• Minimum of 6 years of experience in content marketing, with at least 3 years in a management or leadership role.
• Proven expertise in developing and executing successful content strategies that drive measurable results.
• Strong understanding of SEO principles, content management systems (CMS), and digital marketing best practices.
• Excellent writing, editing, and storytelling skills with an impeccable command of the English language.
• Experience managing remote teams and collaborating effectively across different departments and time zones.

Benefits

• Highly competitive salary and significant performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous professional development budget and opportunities for advanced training.
• Fully remote position offering maximum flexibility and work-life balance, accessible from any location including near Mahikeng.
• Opportunity to significantly influence brand voice and content strategy for a leading organization.