Remote Content Marketing Lead

Placements24; Pretoria; Ibrido; ZAR 900.000 - 1.300.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote role

Competitive salary

Performance bonuses

Professional development opportunities

Supportive virtual team

Descrizione del lavoro

Placements24 is seeking an experienced Remote Content Marketing Lead to drive our content strategy from a home office. This fully remote role shapes our brand narrative, drives engagement, and supports SEO across digital channels.

A strategic storyteller with deep content analytics, you will collaborate with a distributed team and elevate our presence in markets relevant to Pretoria. You will lead the creation, optimization, and distribution of blogs, whitepapers, case studies, social content,

Competenze

• Bachelor’s degree in English, Journalism, Marketing, Communications or related field.
• 6–8+ years of content marketing experience with a strong portfolio.
• Proven ability to develop data-driven content strategies that meet business objectives.
• Exceptional writing and editing skills.
• Proficient in SEO and content optimization.
• Experience with CMS and marketing automation platforms.
• Strong content analytics and reporting skills.
• Excellent project management and ability to handle multiple projects remotely.

Mansioni

• Develop and execute a comprehensive content marketing strategy aligned with business goals and audience needs.
• Oversee creation, editing and distribution of high-quality content across formats (blogs, whitepapers, case studies, social, website copy, video scripts).
• Conduct keyword research and content gap analysis to inform content and SEO.
• Manage editorial calendar and timely delivery of content across channels.
• Collaborate with subject matter experts, designers and stakeholders for engaging content.
• Analyze content performance with analytics tools and KPIs; provide data‑driven insights.
• Stay current with content marketing trends, SEO best practices and emerging digital platforms.
• Foster a community of brand advocates and drive organic engagement.

Conoscenze

Content strategy

SEO

Analytics

CMS proficiency

Marketing automation

Remote collaboration

Project management

Storytelling

Formazione

Bachelor's degree in English / Journalism / Marketing / Communications

Strumenti

CMS platforms

Marketing automation tools

Descrizione del lavoro

About the Role

Our client is seeking an experienced and visionary Remote Content Marketing Lead to spearhead our content strategy from the comfort of your home office. This is a fully remote position, offering you the opportunity to shape our brand's narrative and drive engagement through compelling content across all digital channels. You will be responsible for developing and executing a world-class content marketing plan that enhances brand authority, generates leads, and supports SEO initiatives. This role requires a strategic thinker with a flair for storytelling, a deep understanding of content performance, and the ability to collaborate effectively with a distributed team. If you are passionate about creating impactful content and thrive in a remote-first environment, this role is for you. We are looking for someone who can leverage their expertise to elevate our brand’s presence, particularly within markets relevant to Pretoria .

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and distribution of high-quality content across various formats, including blog posts, whitepapers, case studies, social media updates, website copy, and video scripts.
• Conduct keyword research and content gap analysis to inform content creation and optimize for search engines.
• Manage the editorial calendar and ensure timely delivery of content across all channels.
• Collaborate with subject matter experts, designers, and other stakeholders to produce insightful and engaging content.
• Analyze content performance using analytics tools, measure against KPIs, and provide data-driven insights for continuous improvement.
• Stay current with content marketing trends, SEO best practices, and emerging digital platforms.
• Foster a community of brand advocates and drive organic engagement through valuable content.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Minimum of 6-8 years of experience in content marketing, with a strong portfolio showcasing successful content strategies and campaigns.
• Proven ability to develop and execute data-driven content strategies that achieve business objectives.
• Exceptional writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Strong understanding of content analytics and reporting.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Remote work experience and excellent communication skills for a virtual team setting.
• Familiarity with the South African market, particularly insights relevant to Pretoria , is a plus.

Benefits

• Enjoy the ultimate flexibility of a fully remote role, working from anywhere in South Africa.
• Our client offers a competitive salary, generous performance bonuses, professional development opportunities, and a supportive virtual team environment.
• You will have the autonomy to shape our content strategy and make a significant impact on our brand's growth.
• This role provides a fantastic opportunity to leverage your content expertise within a company that values innovation and remote collaboration, with an understanding of the market nuances relevant to regions like Pretoria .