Content Marketing Lead

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work

Health benefits

Annual leave

Professional development

Remote team culture

Home office stipend

Job summary

Placements24 is seeking an experienced Content Marketing Lead to drive our content strategy and execution from anywhere in South Africa. You will lead content creation across written, visual, and video formats, shape brand storytelling, and align content with demand generation and revenue goals.

In this remote role, you will manage editorial calendars, oversee SEO-optimized content, analyze performance, and collaborate with marketing, sales, and product teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content marketing, content strategy, or a closely related field.
• Proven success in developing and executing effective content marketing strategies that drive measurable results.
• Excellent writing, editing, and storytelling skills, with a strong portfolio of published work.
• Deep understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Proficiency in managing editorial calendars and content workflows.
• Ability to work independently and manage projects effectively in a remote work environment.
• Strong leadership and collaboration skills.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation of high-quality, engaging, and SEO-optimized content across multiple formats (blog posts, whitepapers, case studies, videos, infographics, social media updates).
• Manage the editorial calendar and content production workflow, ensuring timely delivery and adherence to brand guidelines.
• Lead content distribution and promotion efforts across various channels to maximize reach and engagement.
• Analyze content performance metrics, providing insights and recommendations for continuous improvement.
• Collaborate with marketing, sales, and product teams to ensure content supports lead generation, customer engagement, and brand building.
• Stay abreast of industry trends, competitor content strategies, and emerging content marketing best practices.
• Manage relationships with external content creators, freelancers, and agencies as needed.
• Champion content best practices and educate internal teams on effective content utilization.

Skills

Content marketing

SEO

CMS

Storytelling

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

Google Analytics

CMS

Job description

About the Role

Our client is seeking an experienced and visionary Content Marketing Lead to drive their content strategy and execution. This is a fully remote position, allowing you to contribute your expertise from anywhere within South Africa. You will be responsible for developing and implementing a robust content marketing plan that attracts, engages, and converts target audiences. The ideal candidate is a creative storyteller, a strategic thinker, and a master of various content formats, including written, visual, and video. You will lead content creation, distribution, and performance analysis to support overarching marketing and business goals. We are looking for a proactive leader who can inspire high-quality content and build a strong brand narrative through compelling storytelling in a remote-first setting.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation of high-quality, engaging, and SEO-optimized content across multiple formats (blog posts, whitepapers, case studies, videos, infographics, social media updates).
• Manage the editorial calendar and content production workflow, ensuring timely delivery and adherence to brand guidelines.
• Lead content distribution and promotion efforts across various channels to maximize reach and engagement.
• Analyze content performance metrics, providing insights and recommendations for continuous improvement.
• Collaborate with marketing, sales, and product teams to ensure content supports lead generation, customer engagement, and brand building.
• Stay abreast of industry trends, competitor content strategies, and emerging content marketing best practices.
• Manage relationships with external content creators, freelancers, and agencies as needed.
• Champion content best practices and educate internal teams on effective content utilization.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content marketing, content strategy, or a closely related field.
• Proven success in developing and executing effective content marketing strategies that drive measurable results.
• Excellent writing, editing, and storytelling skills, with a strong portfolio of published work.
• Deep understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Proficiency in managing editorial calendars and content workflows.
• Ability to work independently and manage projects effectively in a remote work environment.
• Strong leadership and collaboration skills.

Benefits

• Competitive salary commensurate with experience and remote work flexibility.
• Fully remote work opportunity, offering significant autonomy and work-life balance.
• Comprehensive health and wellness benefits.
• Generous annual leave and paid holidays.
• Opportunities for continuous professional development and learning.
• A supportive and collaborative remote team culture.
• Stipend for home office setup and internet expenses.