Content Marketing Manager (Remote-First)

Placements24; Durban; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote

Health insurance

Paid time off

Home office stipend

Professional development

Flexible hours

Team events

Job summary

Placements24 is seeking a Content Marketing Manager for a fully remote role within South Africa. You will lead the content strategy, guide a team of writers, freelancers and agencies, and collaborate with marketing and sales to drive awareness and leads.

You will oversee blog posts, whitepapers, case studies, social content, videos, and infographics, ensure SEO best practices, analyze performance, and maintain a consistent brand voice across channels.

Qualifications

• Proven experience as a Content Marketing Manager or similar role.
• Strong ability to develop and execute content strategies.
• Excellent writing, editing, and proofreading skills.
• Proficiency in SEO principles and tools.
• Experience with CMS like WordPress.
• Excellent remote collaboration and communication skills.
• Bachelor's degree in marketing, communications, English, journalism, or related field.
• Experience managing freelance resources or agencies is a plus.

Responsibilities

• Develop and execute a data-driven content marketing strategy.
• Oversee creation of blog posts, whitepapers, case studies, social content, videos, and infographics.
• Manage editorial calendar and ensure consistent publication.
• Conduct keyword research and implement SEO best practices.
• Analyze content performance and refine strategy.
• Manage relationships with freelance writers, designers, and agencies.
• Collaborate with product marketing, demand generation, and sales teams.
• Maintain brand voice and messaging across content.
• Identify opportunities for repurposing content.
• Stay updated on industry trends.

Skills

Content strategy

Leadership

Writing & editing

SEO

Analytics

CMS (WordPress)

Project management

Remote collaboration

Education

Bachelor's degree

Tools

Google Analytics

SEMrush

WordPress

Job description

About the Role

Our client, a rapidly growing technology firm, is seeking an innovative and strategic Content Marketing Manager to lead their content initiatives. This position is fully remote, allowing you to work from anywhere within South Africa and contribute to a thriving, distributed team. You will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, engages target audiences, and supports lead generation efforts. This role requires a deep understanding of content creation, distribution, SEO, and analytics, combined with a passion for storytelling and delivering value to customers. You will manage a team of content creators, freelancers, and agencies, ensuring the production of high-quality, relevant, and engaging content across multiple platforms. We are looking for a creative thinker with strong leadership skills and a proven ability to translate complex ideas into accessible and compelling narratives. As a remote-first organization, we rely on effective communication and collaboration tools to ensure our team remains connected and productive. Your expertise will be crucial in shaping our client's brand voice and establishing them as a thought leader in their industry.

Key Responsibilities

• Develop and execute a data-driven content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation of various content formats, including blog posts, whitepapers, case studies, social media updates, videos, and infographics.
• Manage the editorial calendar, ensuring consistent publication of high-quality content across all relevant channels.
• Conduct keyword research and implement SEO best practices to optimize content for search engines.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Manage relationships with freelance writers, designers, and other content creators.
• Collaborate with product marketing, demand generation, and sales teams to ensure content supports broader marketing objectives.
• Maintain brand consistency in tone, voice, and messaging across all content.
• Identify opportunities for content repurposing and distribution to maximize reach.
• Stay updated on industry trends, emerging technologies, and best practices in content marketing.

Requirements

• Proven experience as a Content Marketing Manager or similar role, with a strong portfolio of published content.
• Demonstrated ability to develop and execute successful content strategies.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in SEO principles and tools (e.g., Google Analytics, SEMrush).
• Experience with content management systems (CMS) like WordPress.
• Strong understanding of social media platforms and best practices for content distribution.
• Excellent project management and organizational skills.
• Ability to manage multiple projects and deadlines effectively in a remote setting.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Experience in managing freelance resources or agencies is a plus.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Flexible working hours and a fully remote work environment.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and public holiday allowance.
• Opportunities for professional development, training, and conference attendance.
• A collaborative and supportive team culture that values creativity and innovation.
• Access to leading content marketing and SEO tools.
• Regular virtual team events and social activities.
• Home office stipend to support your remote workspace.
• The opportunity to shape the content strategy of a growing company.