Remote Content Marketing Strategist

Placements24; Rustenburg; Hybrid; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary and bonuses

Professional growth opportunities

Flexible hours

Home office allowance

Job summary

Placements24 is seeking a skilled Remote Content Marketing Strategist to lead content initiatives across digital platforms from anywhere in South Africa. You will develop a robust strategy that attracts, engages, and converts audiences while driving organic growth and thought leadership.

The role requires deep expertise in content lifecycle, SEO best practices, and strong storytelling to translate complex ideas into clear narratives.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 5 years in content marketing, content strategy, or a similar role.
• Demonstrated SEO expertise and keyword research experience.
• Excellent writing, editing, and proofreading skills.
• Proficient with CMS (WordPress) and analytics tools.

Responsibilities

• Develop and execute a comprehensive content marketing strategy.
• Create and manage a content calendar across formats (blogs, case studies, infographics, videos).
• Conduct keyword research and SEO optimization for organic growth.
• Write and edit engaging content for website, blog, social, email.
• Collaborate with designers and SMEs to produce accurate content.
• Analyze content performance and report insights to refine strategy.
• Manage content distribution across channels and maintain brand voice.
• Stay updated on industry trends and opportunities for repurposing content.

Skills

Content strategy

SEO

Copywriting

Analytics

Remote collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

WordPress

Google Analytics

SEMrush

Ahrefs

Job description

About the Role

Our client is actively seeking a creative and analytical Remote Content Marketing Strategist to spearhead content initiatives across their digital platforms. This is a fully remote role, offering the flexibility to work from anywhere within South Africa. The successful candidate will be responsible for conceptualizing, developing, and implementing a robust content marketing strategy designed to attract, engage, and convert target audiences. You will play a critical role in enhancing our client's brand authority and driving organic growth through compelling and valuable content. This position requires a deep understanding of content lifecycle management, SEO best practices, and the ability to translate complex ideas into clear, engaging narratives. We are looking for someone who is passionate about storytelling and understands how to leverage content to achieve specific business goals, contributing significantly to the company's online presence and thought leadership.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Create and manage a content calendar, ensuring timely delivery of high-quality content across various formats (blog posts, whitepapers, case studies, infographics, videos, etc.).
• Conduct keyword research and SEO analysis to optimize content for search engines and maximize organic visibility.
• Write and edit compelling, informative, and engaging content for website, blog, social media, email campaigns, and other marketing channels.
• Collaborate with designers, subject matter experts, and other stakeholders to produce visually appealing and accurate content.
• Analyze content performance metrics, track engagement, and report on key insights to inform future content strategy.
• Manage content distribution and promotion across relevant channels to reach target audiences effectively.
• Stay abreast of industry trends, competitor content, and audience preferences to identify new content opportunities.
• Develop and maintain brand voice and style guidelines across all content.
• Identify opportunities for content repurposing and optimization.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Minimum of 5 years of experience in content marketing, content strategy, or a similar role, with a strong portfolio of published work.
• Demonstrated expertise in SEO best practices and keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Excellent writing, editing, and proofreading skills, with the ability to adapt tone and style for different platforms and audiences.
• Proficiency in content management systems (CMS) such as WordPress.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Strong understanding of digital marketing principles and how content fits into the broader marketing ecosystem.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Creative thinking and a passion for developing innovative content solutions.
• Excellent collaboration and communication skills for working with remote teams.

Benefits

• Competitive salary package and potential for performance bonuses.
• Fully remote work arrangement providing significant flexibility.
• Opportunities for professional growth and skill development.
• Be part of an innovative and collaborative remote team environment.
• Contribute to shaping the brand's online narrative and thought leadership.
• Flexible working hours, conducive to a healthy work-life balance.
• Annual allowance for home office setup and internet.