Content Marketing Manager

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Office in Vereeniging

Job summary

Placements24 in Vereeniging, Gauteng seeks a Content Marketing Manager to lead content initiatives across blogs, whitepapers, case studies, social media, and videos. You will own the content calendar, collaborate with product, sales, and design teams, and ensure alignment with brand messaging and marketing goals.

The role emphasizes storytelling, SEO optimization, and cross‑functional collaboration in a hybrid work setup within Vereeniging, Gauteng.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 4–6 years in content marketing with published work.
• Strong writing, editing, and proofreading skills.
• SEO knowledge and keyword research experience.
• Experience with WordPress CMS.
• Ability to translate data into content improvements.

Responsibilities

• Develop and execute a comprehensive content marketing strategy.
• Create and manage editorial calendar across channels.
• Oversee content formats: blogs, whitepapers, case studies, social media, videos.
• Optimize content for SEO to increase organic visibility.
• Collaborate with product, sales, design teams.
• Promote content across platforms and emails.
• Analyze content performance and report insights.
• Ensure brand voice and messaging consistency.
• Stay updated on content marketing and SEO trends.

Skills

Content marketing

SEO

CMS WordPress

Editorial calendar

Copywriting

Project management

Collaboration

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

WordPress CMS

Job description

About the Role

Our client, a forward-thinking technology firm based in Vereeniging, Gauteng, is seeking a creative and strategic Content Marketing Manager to lead their content initiatives. This role is perfect for an individual passionate about storytelling and knowledgeable in developing engaging content that attracts, educates, and converts target audiences. You will be responsible for creating and managing a content calendar, overseeing content production across various formats (blog posts, whitepapers, case studies, social media updates, videos), and ensuring all content aligns with brand messaging and marketing objectives. The successful candidate will collaborate closely with product, sales, and design teams to ensure content effectiveness and reach. This position offers a hybrid work model, blending in-office collaboration with the flexibility of remote work, making it an ideal opportunity for a talented marketer in the Vereeniging, Gauteng region. The goal is to establish our client as a thought leader in their industry through exceptional content.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create and manage an editorial calendar, ensuring a consistent flow of high-quality content across multiple channels.
• Oversee the creation of diverse content formats, including blog posts, articles, whitepapers, case studies, website copy, social media updates, infographics, and videos.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Collaborate with subject matter experts, designers, and external content creators to produce compelling assets.
• Promote content across various platforms, including social media, email newsletters, and partner channels.
• Analyze content performance metrics (website traffic, engagement, lead generation) and provide regular reports with insights and recommendations.
• Manage content distribution and syndication strategies to maximize reach and impact.
• Ensure brand consistency in voice, tone, and messaging across all content.
• Stay abreast of industry trends and best practices in content marketing and SEO.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4-6 years of experience in content marketing, with a strong portfolio of published work.
• Proven ability to develop and execute successful content strategies that drive business results.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and keyword research.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with various content formats and their effectiveness across different channels.
• Ability to analyze content performance data and translate insights into actionable improvements.
• Strong project management and organizational skills.
• Excellent communication and collaboration skills for working within a team in Vereeniging, Gauteng, with a hybrid arrangement.
• Experience with social media marketing and email marketing is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to lead content strategy for an innovative technology company in Vereeniging, Gauteng.
• Professional development opportunities and access to industry conferences.
• A collaborative and creative work environment.
• Contribution to thought leadership and brand authority.
• Exposure to diverse content creation projects.
• Standard employee benefits package.
• Team-building activities and company events.
• Convenient office location in Vereeniging.