Remote Content Marketing Manager

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Professional development resources

Generous annual leave

Retirement savings

Medical insurance

Equity options

Employee assistance program

Virtual team events

Job summary

Placements24 in South Africa is seeking a Remote Content Marketing Manager to shape and execute our content marketing strategy across blog, whitepapers, case studies, email, and social channels. This role is fully remote and ideal for a wordsmith who can drive engagement and lead generation.

You will collaborate with product, design, and marketing teams, manage a calendar, optimize content for SEO, analyze performance, and mentor freelance writers as needed.

Qualifications

• Bachelor’s degree in Marketing, English, Journalism, or Communications.
• 4–6 years in content marketing, copywriting, or SaaS/B2B environments.
• Proven ability to develop and execute content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading with a strong portfolio.
• Proficiency in SEO and keyword research.
• Experience with WordPress and CMS.
• Familiarity with analytics tools like Google Analytics and SEMrush.

Responsibilities

• Develop and execute a data-driven content marketing strategy aligned with goals.
• Manage content calendar across blog, whitepapers, case studies, social, email.
• Write, edit, proofread high-quality content optimized for SEO.
• Collaborate with SMEs, designers, and product marketing.
• Analyze content performance and refine strategy.
• Distribute and promote content across channels.
• Stay current with content marketing and SEO trends.
• Develop and maintain brand voice and guidelines.
• Identify opportunities for content repurposing.
• Manage external content creators and freelancers.

Skills

Content marketing strategy

SEO & keyword research

Copywriting & editing

Analytics & reporting

Project management

Remote collaboration

Education

Bachelor's degree in Marketing, English, Journalism, Communications

Tools

WordPress

Google Analytics

SEMrush

Job description

About the Role

Our client, a rapidly expanding SaaS company, is looking for a creative and strategic Remote Content Marketing Manager to join their fully remote team. This role is ideal for a wordsmith with a passion for creating compelling narratives and driving engagement through high-quality content. You will be responsible for developing and executing a comprehensive content marketing strategy that supports lead generation, brand awareness, and customer engagement goals. Working entirely remotely, you will collaborate with various departments to ensure content is aligned with overall business objectives and resonates with our target audience. This is an exciting opportunity to shape our content footprint and contribute to our continued growth from anywhere in South Africa.

Key Responsibilities

• Develop and execute a data-driven content marketing strategy aligned with business goals, target audience needs, and SEO best practices.
• Create and manage a content calendar, ensuring a consistent flow of high-quality content across multiple channels, including blog posts, articles, whitepapers, case studies, social media updates, website copy, and email newsletters.
• Write, edit, and proofread engaging and informative content, ensuring it is accurate, well-structured, and optimized for search engines.
• Collaborate with subject matter experts, designers, and product marketing teams to produce compelling and visually appealing content.
• Analyze content performance metrics (e.g., website traffic, engagement rates, lead generation) and use insights to refine content strategy and improve effectiveness.
• Manage the distribution and promotion of content across various channels to maximize reach and engagement.
• Stay current with industry trends, emerging content formats, and best practices in content marketing and SEO.
• Develop and maintain brand voice and style guidelines to ensure consistency across all content.
• Identify opportunities for content repurposing and optimization.
• Manage external content creators and freelance writers as needed.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Minimum of 4-6 years of experience in content marketing, copywriting, or a similar role, preferably in a B2B or SaaS environment.
• Proven ability to develop and execute successful content marketing strategies that drive engagement and conversions.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and keyword research tools.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with content marketing platforms and analytics tools (e.g., Google Analytics, SEMrush).
• Strong understanding of social media platforms and how to leverage them for content distribution.
• Excellent organizational skills and ability to manage multiple projects and deadlines effectively.
• Ability to work independently, be proactive, and collaborate effectively in a remote team setting.
• Creative thinking and a keen eye for detail.

Benefits

• Highly competitive salary package, commensurate with experience and remote working status.
• Fully remote work environment offering significant flexibility and autonomy.
• Opportunity to significantly impact the brand's online presence and growth trajectory.
• Access to professional development resources, online courses, and industry webinars.
• Generous annual leave and paid time off.
• Contribution to retirement savings and comprehensive medical insurance.
• Collaborative and supportive virtual team culture with regular virtual team events.
• Opportunity to work with innovative technology and a rapidly growing company.
• Performance-based bonuses and potential for equity options.
• Employee assistance program for well-being support.