Remote Content Marketing Lead

Placements24; Durban; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Fully remote work

Home office stipend

Health insurance

Professional development budget

Company laptop

Volunteer time off

Job summary

Placements24 is seeking a Remote Content Marketing Lead to spearhead our strategy and execution from anywhere in South Africa. You will craft compelling, high-quality content that builds brand awareness, drives organic traffic, and supports lead generation and retention.

A distributed, remote-first team collaboration culture will shape our global brand voice. You will supervise content creation across formats, optimize with SEO, and mentor freelancers, with a strong emphasis on analytics and

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Minimum of 5 years of experience in content marketing with a proven track record.
• Exceptional writing, editing, and proofreading skills with keen attention to detail.
• Strong SEO understanding and content optimization experience.
• Experience with WordPress and marketing automation tools.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Oversee creation, editing, and publishing of blog posts, white papers, case studies, website copy, social content, and video scripts.
• Conduct keyword research and apply SEO best practices to drive organic traffic.
• Manage editorial calendar and ensure timely delivery of high-quality content.
• Collaborate with SMEs, product marketing, and sales to generate content ideas and ensure accuracy.
• Measure and report performance of content initiatives to inform strategy.
• Maintain a consistent brand voice across all channels.
• Explore new formats and distribution channels to expand reach and engagement.
• Lead and mentor a team of freelance content creators and editors.

Skills

Content strategy

SEO

Writing & editing

Team leadership

Remote collaboration

Education

Bachelor's degree in Marketing/related field

Tools

WordPress

Marketing automation

Google Analytics

Job description

About the Role

Our client, a globally recognized SaaS company, is seeking an experienced and visionary Remote Content Marketing Lead to spearhead our content strategy and execution. This is a fully remote position, allowing you to work from anywhere within **South Africa**. You will be responsible for developing compelling content that drives brand awareness, engages our target audience, and supports lead generation and customer retention efforts. This role requires a strategic thinker with exceptional writing skills, a deep understanding of SEO, and a passion for creating high-quality, impactful content across various formats. You will lead a distributed team, foster collaboration, and ensure our brand voice is consistent and powerful across all platforms. This role is ideal for a proactive individual who thrives in a remote-first environment and is eager to shape our brand narrative on a global scale.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and publishing of a wide range of content, including blog posts, articles, white papers, case studies, website copy, social media updates, and video scripts.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and drive organic traffic.
• Manage the editorial calendar, ensuring timely delivery of high-quality content.
• Collaborate with subject matter experts, product marketing, and sales teams to generate content ideas and ensure accuracy.
• Measure and report on the performance of content marketing initiatives, using data to inform future strategies and optimize effectiveness.
• Develop and maintain a consistent brand voice and tone across all content channels.
• Explore and implement new content formats and distribution channels to expand reach and engagement.
• Manage and mentor a team of freelance content creators and editors, providing clear direction and constructive feedback.
• Stay informed about industry trends, competitor content strategies, and emerging technologies in content marketing.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Minimum of 5 years of experience in content marketing, with a proven track record of developing and executing successful content strategies.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and best practices for content optimization.
• Experience with content management systems (e.g., WordPress) and marketing automation tools.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.
• Demonstrated ability to manage projects, deadlines, and remote teams effectively.
• Excellent communication and interpersonal skills, suitable for a remote working environment.
• Creative thinking and the ability to translate complex ideas into engaging content.
• Experience in the SaaS industry is highly desirable.

Benefits

• Competitive salary package.
• Performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Annual home office stipend for setup and maintenance.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and paid time off.
• Professional development budget for courses, conferences, and certifications.
• Opportunities to attend virtual industry events.
• Company-provided laptop and software.
• Paid volunteer time.