Potentiam is a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa, Romania, India, and Brazil, we offer international exposure, real career progression, and the opportunity to work with high-performing global teams.
We combine global opportunity with local support - giving you the chance to grow, make an impact, and build a long-term career in a business that's scaling fast.
Global clients. Clear progression. Real opportunity.
About Our Client
Our client helps organisations become truly data & AI literate (Able to engage with, integrate, and communicate data & AI) through live online education & our SaaS platform, delivered through a change-management lens. They work with large, complex, multinational organisations across various industries, engaging directly with C-suite executives and senior leadership stakeholders
Purpose of the Role
The Sales Development Representative (SDR) position is focused on generating qualified sales opportunities through proactive outbound prospecting.
The SDR plays a key role in building and strengthening the sales pipeline, contributing directly to business growth, revenue generation and long-term commercial success. Beyond lead generation, the role also serves as a development pathway for future Account Executives (AEs), Client Account Executives (CAEs) and sales leaders.
This is an excellent opportunity for someone starting their sales career, offering exposure to senior-level stakeholders, large and complex organisations, and high-value business projects. The company places a strong emphasis on structured onboarding, ongoing coaching and professional development, helping early-career sales professionals build the skills and confidence needed to progress.
Duties and Responsibilities
- Proactively identify and generate new business opportunities through outbound prospecting.
- Conduct daily cold-calling activities to engage potential clients and generate qualified sales leads.
- Execute email and LinkedIn outreach campaigns to connect with prospective customers.
- Research target organisations, key decision-makers and relevant industries to identify suitable business opportunities.
- Build and maintain a strong understanding of the company's products, services and target markets.
- Engage with senior stakeholders and establish meaningful business relationships.
- Manage high-volume calling and outreach activities while working towards set sales targets and KPIs.
- Apply effective sales techniques, including introductions, objection handling and structured sales methodologies.
- Participate in regular one-on-one coaching sessions, team training and performance development activities.
- Attend weekly coaching sessions with the CEO and engage with senior leadership to develop commercial and sales knowledge.
- Complete structured onboarding, sales training, certifications, weekly assessments and ongoing learning activities.
- Use sales enablement tools, CRM systems and prospecting platforms to manage leads, track activities and maintain accurate records.
- Review call performance and feedback to continuously improve sales techniques and conversion rates.
- Contribute to a collaborative, high-performance sales environment by sharing knowledge and supporting team members.
- Adapt to changing business priorities, sales strategies and processes within a fast-growing organisation.
Skills / Experience
Personal Attributes
- Proactive, self-motivated and results-driven.
- Resilient with the ability to handle rejection and maintain motivation.
- Coachable and receptive to constructive feedback.
- Adaptable and comfortable working in a fast-paced, evolving environment.
- Strong work ethic with a willingness to go the extra mile.
- Positive attitude and ability to work collaboratively within a team.
- Self-disciplined and able to work independently in a fully remote environment.
Communication and Interpersonal Skills
- Excellent verbal and written communication skills.
- Confident telephone manner and ability to engage in meaningful conversations.
- Strong relationship-building and interpersonal skills.
- Ability to communicate professionally with senior stakeholders and decision-makers.
- Good listening, questioning and objection-handling abilities.
Sales and Technical Competencies
- Interest in sales, business development and outbound prospecting.
- Comfortable conducting high-volume cold calls and managing outreach activities.
- Ability to research organisations, identify prospects and understand target markets.
- Willingness to learn and apply structured sales methodologies.
- Ability to work towards sales targets, KPIs and performance expectations.
- Comfortable using digital sales tools and technology.
- Training and Development Requirements
- Willingness to complete a structured six-month onboarding programme.
- Commitment to ongoing coaching, training and professional development.
- Ability to complete certification content, weekly quizzes and monthly assessments.
- Willingness to learn and use CRM systems, LinkedIn Sales Navigator, sales enrichment platforms and sales enablement tools.
- Ability to use call feedback, performance data and AI-supported insights to improve sales effectiveness.
Data Privacy Notice
The personal information you provide during the application and recruitment process will be used solely for recruitment purposes, in accordance with our data protection policies.
For any questions regarding data processing related to HR activities, please contact Chantal Endemann at careers@potentiam.co.uk.
All data shared with third parties complies with applicable confidentiality and retention requirements.