Business Development Representative

Potentiam; Cape Town; Híbrido; ZAR 300 000 - 480 000; Tempo integral

Resumo da oferta

Potentiam seeks a results-driven Business Development Representative to fuel growth across our UK and European client base from our Cape Town office. You will convert marketing leads, generate SQLs, and nurture opportunities with cross-functional teams to build a healthy sales pipeline.

Ideal candidates have 3–5 years in a similar role, familiarity with Microsoft product stacks, and a track record of proactive outreach.

Qualificações

• 3–5 years in a similar role with a track record of generating meetings and driving pipeline growth.
• Familiarity with the Microsoft stack of products; IT/Software sales background is beneficial.
• Strong communication skills and ability to craft compelling messages across channels.
• Ability to think strategically and build relationships with stakeholders and partners.

Responsabilidades

• Convert Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) with Marketing Team collaboration.
• Generate own SQLs through networking, events, outreach, and referrals.
• Qualify leads based on predefined criteria for aligned meetings.
• Maintain CRM data accuracy and integrity across leads and meetings.
• Collaborate with Business Development Managers to understand priorities and value propositions.
• Analyze meeting generation metrics and implement improvements to increase conversion rates.
• Assist BDMs with pricing, proposals, and amendments as needed.
• Provide monthly sales performance reports to the Sales Team and Commercial Director.

Conhecimentos

Lead generation

Sales pipeline

Communication skills

Strategic thinking

Relationship building

Results driven

Adaptability

Ferramentas

Salesforce

HubSpot

CRM systems

Descrição da oferta de emprego

Potentiam is a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa, Romania, India, and Brazil, we offer international exposure, real career progression, and the opportunity to work with high-performing global teams.
We combine global opportunity with local support - giving you the chance to grow, make an impact, and build a long-term career in a business that’s scaling fast.
Global clients. Clear progression. Real opportunity.

About Our Client

For 25 years, they pioneered modern ERP, EPM, BI & Analytics, and cloud IT solutions. Today, they are equity backed by FPE Capital and is recognised as the #1 SAP ERP partner in the UK and EMEA North as well as Platinum CCH Tagetik partner and Gold Microsoft partner.
They offer award-winning Cloud business technology consulting and delivery of: SAP Business ByDesign, Business One & S/4HANA Cloud ERP and SAP Analytics Cloud Planning, Consolidation and Predictive Analytics; CCH® Tagetik Finance Transformation Platform EPM; SAP BusinessObjects & Crystal Reports Server and Microsoft Power BI data transformation and business analytics and Microsoft Cloud IT solutions to growing SME, mid-market and large enterprises.

Purpose of Role

A Business Development Representative (BDR) plays a crucial role in driving the growth of a company by proactively generating high-quality meetings and nurturing valuable business relationships. For a proactive and driven individual with a talent for creating opportunities.
This role has a natural and demonstrable progression path to Account Management or customer-facing New Business Sales for a well performing candidate with proven ability to consistently meet or exceed KPIs.

Duties & Responsibilities

• Convert Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs): Collaborate closely with the Marketing Team to receive MQLs and effectively nurture them through personalized outreach, tailored messaging, and strategic follow-ups to schedule meetings with Business Development Managers.
• Generate Own SQLs: Proactively identify and pursue opportunities to generate SQLs independently through networking, industry events, targeted outreach, and cultivating relationships with strategic referral partners.
• Qualify Leads: Conduct thorough research and analysis to qualify leads based on predefined criteria, ensuring that scheduled meetings align with our target audience and business objectives.
• Maintain CRM Integrity: Ensure accurate and up-to-date information on all leads, interactions, and meetings within our Customer Relationship Management (CRM) system, providing valuable insights to inform future strategies.
• Collaborate with Business Development Team: Work closely with Business Development Managers to understand their priorities, target markets, and value propositions, aligning meeting generation efforts to support overarching sales goals.
• Continuous Improvement: Regularly analyze meeting generation metrics, identify areas for optimisation and improvement, and implement innovative strategies to enhance lead conversion rates and meeting quality.
• BDM Assistance: Support the Business Development Managers with preparation and other administration of pricing, proposal authoring and amendments.
• Monthly Sales Reporting – Once a month to present the previous month’s performance, successes and plans for improvement to the Sales Team and Commercial Director.

Skills & Abilities

• Minimum of 3-5 years of experience in a similar role, with a track record of successfully generating high-quality meetings and driving sales pipeline growth.
• Familiarity with the Microsoft stack of products, ideally within a Cloud and Managed Services environment as their solutions are mainly based around Microsoft products Understanding of the business software and IT infrastructure marketplace would be beneficial, and an IT Software sales background
• Strong Communication Skills: Exceptional verbal and written communication skills, with the ability to craft compelling messages and effectively engage with prospects across various channels.
• Strategic Thinker: Ability to think strategically and identify opportunities for lead generation, leveraging market insights and industry trends to inform decision-making.
• Relationship Building: Strong interpersonal skills with a demonstrated ability to build and nurture relationships with internal stakeholders, external partners, and prospects.
• Results-Driven: Highly motivated and results-oriented, with a relentless drive to achieve targets and exceed expectations in a fastpaced environment.
• Tech-Savvy: Proficiency in CRM systems (e.g., Salesforce, HubSpot) and other sales and marketing tools to manage leads, track activities, and measure performance effectively.
• Adaptability: Flexibility to adapt to changing priorities and navigate ambiguity, with a proactive approach to problem-solving and a willingness to embrace new challenges.

Location and Hours

Cape Town CBD, Hybrid - 08:00-17:00 BST

Data Privacy Notice

The personal information you provide during the application and recruitment process will be used solely for recruitment purposes, in accordance with our data protection policies.
For any questions regarding data processing related to HR activities, please contactChantal [e-mail].
All data shared with third parties complies with applicable confidentiality and retention requirements.