Remote Growth Marketing Lead

Placements24; Sandton; Hybrid; ZAR 2,001,000 - 3,001,000; Full time

Benefits offered by this job

Equity options

Health insurance

Retirement savings

Generous paid time off

Fully remote

Professional development budget

Marketing tech tools

Job summary

Placements24 is seeking an experienced Remote Growth Marketing Lead to drive customer acquisition and retention for a fast-paced fintech startup. You will own end-to-end growth strategies across paid channels, SEO, content, email, and product-led growth, aligning with product and sales.

This senior role requires hands-on execution, strategic thinking, and a data-driven mindset. You will manage budgets, lead multi-channel campaigns, and report key metrics to leadership while enjoying the fully

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 7+ years of progressive experience in growth marketing, performance marketing, or digital marketing leadership roles.
• Demonstrated success in driving significant user growth and revenue in a startup or tech environment.
• Expertise across a broad range of marketing channels and tactics, with a strong analytical and data‑driven approach.

Responsibilities

• Develop and implement a comprehensive growth marketing strategy focused on customer acquisition, activation, retention, and referral.
• Lead and manage all performance marketing channels, including paid search, paid social, display, and affiliate marketing.
• Oversee SEO strategy to drive organic traffic and improve search engine rankings.
• Develop and execute content marketing initiatives to attract and engage target audiences.
• Design and manage email marketing campaigns and customer lifecycle marketing programs.
• Utilize data analytics and experimentation (A/B testing, multivariate testing) to continuously optimize marketing efforts and identify growth opportunities.
• Collaborate with product, engineering, and sales teams to align marketing initiatives with product development and business goals.
• Manage marketing budgets, forecast campaign performance, and report on key growth metrics to leadership.

Skills

Growth marketing

Performance marketing

SEO

Content marketing

Email marketing

Product-led growth

A/B testing

Analytics

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

CRM systems

Google Analytics

Mixpanel

A/B testing tools

Job description

About the Role

Our client, a fast-paced tech startup disrupting the fintech industry, is looking for an experienced and visionary Remote Growth Marketing Lead to drive their customer acquisition and retention strategies. This is a senior, fully remote position offering the opportunity to build and scale marketing efforts from the ground up. You will be responsible for developing and executing innovative growth strategies across multiple channels, including performance marketing, SEO, content, email, and product-led growth initiatives. The ideal candidate is a data-obsessed, experimental marketer with a deep understanding of the full marketing funnel and a proven ability to achieve rapid, sustainable growth in a competitive market. This role requires strategic thinking, hands‑on execution, and a passion for measurable results in a dynamic, virtual setting.

Key Responsibilities

Develop and implement a comprehensive growth marketing strategy focused on customer acquisition, activation, retention, and referral. Lead and manage all performance marketing channels, including paid search, paid social, display, and affiliate marketing. Oversee SEO strategy to drive organic traffic and improve search engine rankings. Develop and execute content marketing initiatives to attract and engage target audiences. Design and manage email marketing campaigns and customer lifecycle marketing programs. Utilize data analytics and experimentation (A/B testing, multivariate testing) to continuously optimize marketing efforts and identify growth opportunities. Collaborate with product, engineering, and sales teams to align marketing initiatives with product development and business goals. Manage marketing budgets, forecast campaign performance, and report on key growth metrics to leadership. Stay ahead of industry trends, emerging technologies, and best practices in growth marketing.

Requirements

Bachelor's degree in Marketing, Business, Economics, or a related quantitative field. 7+ years of progressive experience in growth marketing, performance marketing, or digital marketing leadership roles. Demonstrated success in driving significant user growth and revenue in a startup or tech environment. Expertise across a broad range of marketing channels and tactics, with a strong analytical and data‑driven approach. Proven experience with marketing automation platforms, CRM systems, analytics tools (e.g., Google Analytics, Mixpanel), and A/B testing tools. Excellent leadership, communication, and cross‑functional collaboration skills, essential for a remote leadership role. Ability to think strategically and execute tactically in a fast‑paced, evolving environment. Experience with product‑led growth strategies is a significant plus.

Benefits

This senior role offers a highly competitive salary, equity options, and a comprehensive benefits package, including health insurance, retirement savings, and generous paid time off. The key benefit is the fully remote nature of the position, offering exceptional flexibility and work‑life integration. Our client provides a professional development budget, access to cutting‑edge marketing technology, and the opportunity to shape the future of a rapidly growing company. You will work with a passionate and talented team, driving innovation in the fintech space. Join a culture that values autonomy, experimentation, and impactful contributions.