Growth Marketing Specialist

Placements24; Soweto; Hybrid; ZAR 350,000 - 650,000; Full time

Job summary

Placements24 is seeking a highly analytical Growth Marketing Specialist to join a fully remote team in accelerating user acquisition, engagement, and retention. You will drive data-driven growth initiatives, run experiments, and optimize funnels across digital channels to deliver measurable business outcomes.

The role requires strong proficiency in analytics tools, experience with A/B testing, and a track record of ROI-focused paid campaigns within a fast-paced tech environment.

Qualifications

• Proven experience in growth/performance marketing with measurable results.
• Strong data analysis skills and experience with analytics tools.
• Experience with A/B testing and experimentation methodologies.

Responsibilities

• Develop and execute data-driven growth marketing strategies to drive user acquisition, activation, retention, and revenue.
• Conduct experiments and A/B tests across marketing channels, product features, and user journeys to identify growth opportunities.
• Analyze user behavior, campaign performance, and funnel metrics to uncover insights and inform strategy.
• Manage and optimize paid acquisition channels (e.g., Google Ads, social media ads, affiliate marketing).
• Develop and implement strategies for email marketing, push notifications, and in-app messaging to drive engagement and retention.
• Collaborate with product, engineering, and data teams to implement growth initiatives and track their impact.
• Identify and test new marketing channels and growth tactics.
• Report on key growth metrics and provide insights to stakeholders.

Skills

Growth marketing

A/B testing

Analytics

Paid ads

CRM

Education

Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or related quantitative field

Tools

Google Analytics

Mixpanel

Amplitude

Job description

About the Role

Our client, a rapidly scaling tech startup, is seeking a highly analytical and results-oriented Growth Marketing Specialist to join their fully remote team. This role is pivotal in identifying and executing strategies to accelerate user acquisition, engagement, and retention. You will be responsible for leveraging data to understand customer behavior, optimize marketing funnels, and implement growth initiatives across various digital channels. The ideal candidate is passionate about experimentation, data analysis, and driving measurable business outcomes. This is a fantastic opportunity to shape growth strategies in a fast-paced, innovative environment.

Key Responsibilities

• Develop and execute data-driven growth marketing strategies to drive user acquisition, activation, retention, and revenue.
• Conduct experiments and A/B tests across marketing channels, product features, and user journeys to identify growth opportunities.
• Analyze user behavior, campaign performance, and funnel metrics to uncover insights and inform strategy.
• Manage and optimize paid acquisition channels (e.g., Google Ads, social media ads, affiliate marketing).
• Develop and implement strategies for email marketing, push notifications, and in-app messaging to drive engagement and retention.
• Collaborate with product, engineering, and data teams to implement growth initiatives and track their impact.
• Identify and test new marketing channels and growth tactics.
• Report on key growth metrics and provide insights to stakeholders.

Requirements

• Proven experience in growth marketing, performance marketing, or a related analytical role, with a focus on driving measurable results.
• Strong analytical and problem-solving skills, with expertise in data analysis tools (e.g., Google Analytics, Mixpanel, Amplitude).
• Experience with A/B testing and experimentation methodologies.
• Proficiency in managing paid acquisition channels and optimizing campaigns for ROI.
• Understanding of marketing automation and CRM systems.
• Excellent communication and collaboration skills, essential for remote teamwork.
• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
• Experience in a startup or fast-paced tech environment is a strong plus.

Benefits

This fully remote Yes position offers a competitive salary of R per annum, comprehensive benefits, and significant opportunities for professional development and career advancement. Join a dynamic and innovative company that is committed to fostering a culture of growth, learning, and collaboration. Work with a talented team dedicated to building a category-leading product.