Remote E-commerce Growth Marketing Lead

Placements24; Sandton; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Fully remote

Significant bonus potential

Equity options

Professional development budget

Home office setup

Distributed team

Job summary

Placements24 is seeking a visionary Remote E-commerce Growth Marketing Lead to spearhead customer acquisition and retention for a fast-growing DTC brand. You will design and scale growth initiatives across all digital channels while guiding a remote team to measurable outcomes.

In this senior role, you will drive multi-channel strategies, run rigorous experiments, and optimize ROI, budget allocations, and lifetime value, helping the business scale while maintaining a remote-first culture.

Qualifications

• 10+ years of digital marketing and growth experience in ecommerce/DTC.
• Proven track record of data-driven growth across multiple channels.
• Expertise in SEM, SEO, paid social, email, affiliates, and referrals.
• Strong analytics and testing skills with GA, Amplitude or Mixpanel.
• Experience with marketing automation platforms and CRM systems.
• Strong leadership for remote teams and ROI management.
• Bachelor’s or Master’s in Marketing, Business, Economics or related field.

Responsibilities

• Develop and execute a comprehensive growth strategy to meet aggressive customer acquisition and revenue targets.
• Lead paid acquisition channels: SEM, paid social, display, affiliates.
• Optimize organic growth via SEO and content marketing.
• Drive retention through email marketing and loyalty programs.
• Implement rigorous A/B testing and experimentation framework.
• Analyze performance data to identify growth levers and opportunities.
• Manage growth marketing budget and ROI.
• Collaborate with product, engineering and creative teams on growth initiatives.
• Scale a remote growth team as the company grows.

Skills

Growth marketing

Team leadership

Data analytics

A/B testing

Education

Bachelor's or Master's in Marketing/Business/Economics

Tools

Google Analytics

Amplitude

Mixpanel

CRM

Job description

Our client, a fast-growing direct-to-consumer (DTC) e-commerce brand, is seeking a visionary Remote E-commerce Growth Marketing Lead to spearhead their customer acquisition and retention strategies. This is a senior, fully remote role responsible for designing, implementing, and scaling growth initiatives across all digital channels. You will leverage data analytics, experimentation, and innovative marketing tactics to drive measurable growth in customer acquisition, engagement, and lifetime value. The ideal candidate is a strategic thinker with a proven track record of success in high-growth e-commerce environments, comfortable leading from afar and driving results through a remote team. If you are passionate about building scalable growth engines and thrive in a dynamic, remote-first culture, this is the opportunity for you.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy to achieve aggressive customer acquisition and revenue targets.
• Lead and manage paid acquisition channels, including SEM, paid social, display advertising, and affiliate marketing.
• Oversee and optimize organic growth strategies, including SEO and content marketing.
• Drive customer retention and loyalty programs through email marketing, loyalty programs, and personalized communication.
• Implement a rigorous A/B testing and experimentation framework to continuously optimize campaigns and user journeys.
• Analyze performance data across all channels to identify key growth levers and opportunities.
• Manage the growth marketing budget effectively, ensuring maximum ROI.
• Collaborate with product, engineering, and creative teams to ensure alignment on growth initiatives.
• Stay ahead of emerging marketing technologies, trends, and competitive landscape.
• Potentially build and manage a high-performing remote growth marketing team as the company scales.

Requirements

• 10+ years of experience in digital marketing and growth, with a significant focus on e-commerce/DTC brands.
• Proven track record of driving significant, measurable growth through creative and data-driven strategies.
• Deep expertise across multiple growth channels (SEM, SEO, Paid Social, Email, Affiliates, Referral Programs).
• Strong proficiency in A/B testing, experimentation, and analytics tools (e.g., Google Analytics, Amplitude, Mixpanel).
• Experience with marketing automation platforms and CRM systems.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong leadership and communication skills, with the ability to inspire and manage a remote team.
• Experience in managing substantial marketing budgets and achieving ROI targets.
• Ability to thrive in a fast-paced, autonomous, and remote work environment.
• Bachelor's or Master's degree in Marketing, Business, Economics, or a related field.

Benefits

• Fully remote position with the flexibility to work from anywhere.
• Highly competitive salary with significant bonus potential and equity options.
• Opportunity to shape the growth strategy of a rapidly scaling e-commerce business.
• Generous budget for professional development and home office setup.
• Work with a passionate, results-oriented, and distributed team.
• Contribute to a company culture that values innovation and data-driven decision-making.