Remote Senior Performance Marketing Specialist - Growth Hacking

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 900.000 - 1.500.000; Vollzeit

Benefits dieser Stelle

Competitive salary with bonuses

Health, dental, and vision insurance

Equity participation

Remote work with home office stipend

Flexible hours and PTO

Learning and development

Access to marketing technology

Dynamic work culture

Zusammenfassung

Placements24 is seeking a highly analytical Senior Performance Marketing Specialist to join our fully remote growth team. You will drive user acquisition, engagement and revenue through data-driven paid media across SEM, paid social, display, and affiliate channels, collaborating with global teams to maximize ROI.

You will plan, execute, and optimize campaigns, conduct A/B tests, monitor KPIs such as CPA and ROAS, and leverage analytics tools (Google Analytics, Adobe Analytics) to generate

Qualifikationen

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• 5+ years hands-on experience in performance marketing with paid acquisition.
• Proven track record of managing large-scale paid media campaigns.
• Deep knowledge of Google Ads, Meta Ads, LinkedIn Ads, and programmatic.
• Strong analytical skills and proficiency with analytics and attribution tools.
• Experience with data analysis and visualization tools and CRO.
• Strong communication and collaboration for remote work.

Aufgaben

• Develop and execute performance marketing strategies across paid channels.
• Manage and optimize campaign budgets to hit KPIs (CPA, ROAS, LTV).
• Conduct A/B testing on creatives, landing pages, and targeting.
• Use analytics tools to monitor performance and identify trends.
• Collaborate with creative teams on ad copy and visuals.
• Analyze data and provide actionable optimization insights.
• Stay updated on trends and best practices in digital advertising.
• Manage relationships with platforms and networks.
• Identify and test new growth channels and tactics.
• Prepare regular performance reports for stakeholders.

Kenntnisse

5+ years experience

Google Ads

Meta Ads

LinkedIn Ads

Programmatic advertising

A/B testing

CRO

Analytical skills

Web analytics

Attribution modeling

Ausbildung

Bachelor's degree in Marketing, Business, Economics or related quantitative field

Tools

Google Analytics

Adobe Analytics

Data visualization tools

Jobbeschreibung

About the Role

Our client, a fast-growing digital platform, is seeking a highly analytical and results-oriented Senior Performance Marketing Specialist to join their fully remote growth team. This role is critical for driving user acquisition, engagement, and revenue through data-driven paid media strategies. You will be responsible for planning, executing, and optimizing campaigns across various performance marketing channels, including paid search (SEM), paid social, display advertising, and affiliate marketing. As a remote specialist, you will work independently, collaborate virtually with global teams, and leverage advanced analytics tools to maximize campaign ROI. This is an exceptional opportunity to make a significant impact on the company's growth trajectory in a flexible, work-from-anywhere setting. The ideal candidate is a proactive problem-solver, a master of campaign optimization, and possesses a deep understanding of performance marketing metrics and platforms. We are looking for someone who thrives on data and experimentation.

Key Responsibilities

• Develop and execute performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Manage and optimize campaign budgets to achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct A/B testing and experimentation on ad creatives, landing pages, and targeting parameters.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor campaign performance and identify trends.
• Collaborate with creative teams to develop compelling ad copy and visuals.
• Analyze campaign data and provide actionable insights and recommendations for optimization.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Manage relationships with advertising platforms and ad networks.
• Identify and test new performance marketing channels and growth hacking strategies.
• Prepare regular performance reports for stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of hands-on experience in performance marketing, with a focus on paid acquisition channels.
• Proven track record of successfully managing and optimizing large-scale paid media campaigns.
• In-depth knowledge of platforms such as Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
• Strong analytical skills and proficiency with web analytics and attribution modeling tools.
• Experience with data analysis and visualization tools.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Strong communication and collaboration skills, essential for remote work.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Experience in growth hacking or driving rapid user acquisition is a plus.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous stock options or equity participation.
• Fully remote work environment with a home office stipend.
• Flexible working hours and generous paid time off.
• Opportunities for continuous learning and professional development.
• Dynamic, fast-paced, and results-driven work culture.
• Access to cutting-edge marketing technology and tools.