Growth Marketing Manager

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Equity options

Flexible hours

Professional development

Collaborative team

Job summary

Placements24 is seeking a Growth Marketing Manager to lead rapid user acquisition, engagement, and retention from a fully remote team. The role emphasizes growth hacking, data-informed strategies, and cross-functional collaboration with product, engineering, and sales to align growth with business objectives.

The ideal candidate has a strong track record in driving metrics across digital channels, a deep understanding of A/B testing, and a data-driven mindset to optimize campaigns and scale

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 6+ years of experience in growth marketing, performance marketing, or digital marketing with a strong growth focus.
• Proven experience in driving significant user acquisition and retention metrics for digital products/services.
• Expertise in A/B testing methodologies and tools.
• Strong analytical skills with proficiency in tools like Google Analytics, Amplitude, Mixpanel, or similar.

Responsibilities

• Develop and execute a comprehensive growth marketing strategy to drive user acquisition, activation, retention, and revenue.
• Identify growth opportunities through data analysis, market research, and experimentation.
• Design and manage A/B tests and multivariate experiments across channels and product features.
• Oversee paid acquisition channels, including SEM, social media advertising, and affiliate marketing, optimizing for ROI.
• Develop and implement strategies for user onboarding, engagement, and retention through various marketing tactics.
• Collaborate with product and engineering teams to ensure seamless user experience and growth-focused features.
• Analyze marketing campaign performance, track metrics (CAC, LTV, Churn) and provide actionable insights.
• Develop and manage reporting dashboards to communicate growth performance to stakeholders.
• Stay ahead of growth marketing trends, tools, and best practices.
• Manage marketing budgets effectively to achieve growth targets.

Skills

Growth mindset

A/B testing

Data analysis

Cross-functional collaboration

Remote collaboration

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Economics, or related quantitative field

Tools

Google Analytics

Amplitude

Mixpanel

Google Ads

SEO

Content marketing

Email marketing

Job description

About the Role

Our client, a fast-paced tech startup, is seeking a highly analytical and results-driven Growth Marketing Manager to join their fully remote team. This is a critical role focused on driving rapid user acquisition, engagement, and retention through innovative marketing strategies. The ideal candidate is a growth hacker at heart, with a proven track record of experimenting, iterating, and scaling marketing initiatives across multiple channels. You will be responsible for identifying growth opportunities, developing data-informed strategies, and executing campaigns that deliver measurable impact on key business metrics. This role requires a deep understanding of digital marketing channels, A/B testing, data analysis, and a passion for continuous optimization. Working in a fully remote environment, you will collaborate closely with product, engineering, and sales teams to align growth efforts with the overall business objectives. This is an exceptional opportunity to shape the growth trajectory of a burgeoning company and make a significant impact. The role is associated with Sandton, Gauteng, ZA , but operates as a fully remote position.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy to drive user acquisition, activation, retention, and revenue.
• Identify and prioritize growth opportunities through data analysis, market research, and experimentation.
• Design and manage A/B tests and multivariate experiments across various marketing channels and product features.
• Oversee paid acquisition channels, including SEM, social media advertising, and affiliate marketing, optimizing for ROI.
• Develop and implement strategies for user onboarding, engagement, and retention through various marketing tactics.
• Collaborate closely with product and engineering teams to ensure seamless user experience and implement growth-focused features.
• Analyze marketing campaign performance, track key metrics (CAC, LTV, Churn), and provide actionable insights.
• Develop and manage reporting dashboards to communicate growth performance to stakeholders.
• Stay ahead of growth marketing trends, tools, and best practices.
• Manage marketing budgets effectively to achieve growth targets.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 6 years of experience in growth marketing, performance marketing, or digital marketing with a strong growth focus.
• Proven experience in driving significant user acquisition and retention metrics for digital products/services.
• Expertise in A/B testing methodologies and tools.
• Strong analytical skills with proficiency in tools like Google Analytics, Amplitude, Mixpanel, or similar.
• Experience managing paid media campaigns (Google Ads, Social Media Ads) with a focus on performance.
• Solid understanding of SEO, content marketing, and email marketing principles.
• Excellent problem-solving abilities and a data-driven decision-making mindset.
• Strong communication and collaboration skills, comfortable working with cross-functional teams in a remote environment.
• Demonstrated ability to think creatively and strategically to solve growth challenges.

Benefits

• Highly competitive salary and equity options.
• Fully remote work environment with ultimate flexibility.
• Opportunity to lead and shape the growth strategy of a dynamic startup.
• Significant impact on business success and user growth.
• Access to professional development and learning opportunities.
• Collaborative and innovative team culture.