About the Role
Our client, a rapidly expanding SaaS company, is seeking a highly analytical and strategic Remote Performance Marketing Manager to spearhead their paid acquisition efforts. This is a fully remote position, allowing you to work from anywhere. You will be responsible for developing, implementing, and optimizing high-impact paid media campaigns across various platforms, including Google Ads, social media advertising, and other relevant channels. The goal is to drive qualified leads, increase customer acquisition, and achieve aggressive growth targets. This role requires a deep understanding of performance metrics, budget management, and a passion for data-driven decision-making. As a Remote Performance Marketing Manager , you will have the autonomy to shape our paid strategy and make significant contributions to our company's success, all while enjoying the flexibility of remote work. We are building a world-class, remote-first marketing team and are looking for top talent.
Key Responsibilities
- Design, launch, and manage comprehensive paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
- Develop and manage campaign budgets, ensuring efficient spend and maximizing ROI.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
- Continuously monitor, analyze, and report on campaign performance using key metrics such as CPA, ROAS, CTR, and conversion rates.
- Optimize campaigns for lead generation, customer acquisition, and other key business objectives through A/B testing of ad copy, landing pages, and targeting parameters.
- Collaborate with creative teams to develop compelling ad creatives and landing page content.
- Identify new opportunities for growth and channel expansion.
- Stay abreast of the latest trends and best practices in performance marketing and paid media.
- Work closely with the broader marketing team to ensure alignment of paid media efforts with overall marketing strategy.
- Provide regular performance reports and strategic recommendations to senior leadership.
Requirements
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Minimum of 5 years of experience in performance marketing, with a strong focus on paid acquisition channels.
- Proven success in managing and scaling paid media campaigns with significant budgets.
- Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong analytical skills and proficiency with data analysis tools such as Google Analytics, Excel, and data visualization software.
- Excellent understanding of A/B testing methodologies and landing page optimization.
- Experience with marketing automation platforms and CRM systems is a plus.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and thrive in a remote, fast-paced environment.
- Demonstrated ability to drive measurable results and achieve performance targets.
- Must have a reliable internet connection and a conducive remote work environment.
Benefits
- Competitive annual salary of R .
- Fully remote position with global flexibility.
- Significant opportunities for career growth within a fast-paced SaaS company.
- Be part of a leading-edge, remote-first marketing team.
- Access to professional development resources and training.
- Comprehensive health and wellness benefits.
- Annual performance bonuses and stock options.
- Contribute to a product that is revolutionizing the industry.