Head of Digital Marketing

Placements24; LegKraal Gate; Hybrid; ZAR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Salary + equity

Remote work

Global team leadership

Health & vision benefits

Professional development budget

Autonomy & impact

Job summary

Placements24 is seeking a Head of Digital Marketing for a fast-growing fintech startup. This is a fully remote leadership role aimed at building and scaling a high-performing marketing function from the ground up.

You will define the vision, strategy, and execution across SEO, SEM, content, social, email, and paid advertising, while leading a distributed team and driving growth through data-driven decisions and strong performance management.

Qualifications

• 7+ years in digital marketing with 3+ years in leadership.
• Proven track record of growing business through digital channels.
• Expertise across SEO, SEM, content, social and paid media.
• Strong analytical, data-driven decision making.
• Experience leading remote, distributed teams.
• Fintech sector experience preferred.
• Master’s degree in Marketing or related field advantageous.

Responsibilities

• Develop and execute a company-wide digital marketing strategy.
• Lead and scale a remote-first marketing team.
• Oversee all digital channels and budget, driving growth.
• Define KPIs and implement robust reporting.
• Collaborate with product, sales and engineering on GTM.
• Stay ahead of fintech trends and best practices.

Skills

Digital marketing

Leadership

Startup experience

Cross-channel

Analytics

Remote leadership

Fintech

Education

Master's degree

Job description

About the Role

Our client, a rapidly growing fintech startup, is seeking an experienced and visionary Head of Digital Marketing to lead their entire digital marketing function. This is a fully remote leadership position, offering the opportunity to build and scale a high-performing marketing team and strategy from the ground up. You will be responsible for defining the overarching digital marketing vision, strategy, and execution across all channels, including SEO, SEM, content, social media, email, and paid advertising. As a remote-first company, our client prioritizes asynchronous communication, autonomy, and strong performance management. We are looking for a strategic leader with a proven track record of driving significant growth in a startup environment, exceptional team-building skills, and a deep understanding of the digital landscape. This is a high-impact role for a seasoned marketer ready to take on a leadership challenge in a dynamic and innovative industry.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with the company's growth objectives and product roadmap.
• Lead, mentor, and grow a remote-first digital marketing team, fostering a culture of innovation and accountability.
• Oversee all digital marketing channels, including SEO, SEM, content marketing, social media marketing, email marketing, and paid acquisition.
• Define key performance indicators (KPIs) and establish robust reporting mechanisms to track and analyze campaign performance and overall marketing effectiveness.
• Manage the digital marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
• Drive customer acquisition, retention, and lifetime value through data-driven strategies.
• Collaborate closely with product, sales, and engineering teams to ensure cohesive Go-to-Market strategies.
• Stay abreast of emerging trends, technologies, and best practices in digital marketing and the fintech industry.
• Develop and manage the brand's online reputation and presence.

Requirements

• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role, preferably within a startup or scale-up environment.
• Proven track record of developing and executing successful digital marketing strategies that have driven significant business growth.
• Extensive experience across all major digital marketing channels and a deep understanding of their interdependencies.
• Exceptional analytical and quantitative skills, with the ability to translate complex data into actionable insights and strategic decisions.
• Demonstrated ability to build, lead, and motivate high-performing remote teams.
• Excellent communication, presentation, and interpersonal skills, essential for remote leadership.
• Experience in the fintech industry is highly preferred.
• Master's degree in Marketing, Business Administration, or a related field is advantageous.
• Proven ability to thrive in a fast-paced, dynamic, and remote-first environment.

Benefits

• Highly competitive salary and equity options package.
• Full remote work flexibility, allowing you to work from anywhere.
• Opportunity to shape the future of a rapidly growing fintech company.
• Lead and build a talented, globally distributed marketing team.
• Comprehensive health, dental, and vision benefits.
• Generous professional development budget and opportunities for continuous learning.
• Significant autonomy and impact in a fast-paced startup culture.