Remote Email Marketing Specialist

Placements24; Upington; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote work arrangement with гиб

Job summary

Placements24 is seeking a creative and data-driven Remote Email Marketing Specialist to lead email campaigns from strategy to execution. You will manage lists, craft compelling content, and deploy automated workflows to drive engagement and sales.

This fully remote role supports South Africa-wide operations, with a focus on delivering personalized customer communications and optimizing performance. The ideal candidate has 3+ years in email marketing, strong copywriting, and solid analytics.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent.
• Minimum 3 years of email marketing experience.
• Experience with Mailchimp, Sendinblue, or similar.
• Excellent copywriting and proofreading skills.
• Strong analytical and data-driven decision making.
• Ability to work independently in a remote environment.
• Experience targeting Upington, Northern Cape is beneficial.

Responsibilities

• Develop and implement a comprehensive email marketing strategy aligned with marketing and business objectives.
• Create, segment, and manage email lists for targeted, personalized communication.
• Design, write, and deploy engaging email campaigns and automated workflows.
• Optimize content, subject lines, and CTAs for opens, clicks, and conversions.
• Analyze performance metrics and provide actionable insights and reports.
• Ensure compliance with regulations (POPIA) and maintain deliverability.
• Collaborate with marketing and design teams for consistent messaging.
• Stay up-to-date with latest email marketing trends and tools.

Skills

Email marketing

A/B testing

Analytics

Copywriting

Segmentation

Automation

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

Sendinblue

Constant Contact

Job description

About the Role

Our client, a rapidly expanding online retailer, is seeking a creative and data-driven Remote Email Marketing Specialist to lead their email marketing initiatives. This is a fully remote position, allowing you to work from any location within South Africa. The ideal candidate will be responsible for developing and executing compelling email marketing campaigns that drive engagement, customer loyalty, and sales. You will manage all aspects of email marketing, from strategy and segmentation to content creation, campaign execution, and performance analysis. We are looking for an individual with a strong understanding of email marketing best practices, automation, and list management. This role offers a unique opportunity to shape our client's customer communication strategy and significantly contribute to their revenue growth. If you are passionate about crafting effective email campaigns and excel in a remote, results-oriented environment, this is the perfect role for you. Your expertise will be crucial in nurturing customer relationships and driving repeat business.

Key Responsibilities

• Develop and implement a comprehensive email marketing strategy aligned with overall marketing and business objectives.
• Create, segment, and manage email lists to ensure targeted and personalized communication.
• Design, write, and deploy engaging email campaigns, including promotional emails, newsletters, transactional emails, and automated workflows (e.g., welcome series, abandoned cart).
• Optimize email content, subject lines, and CTAs for maximum open rates, click-through rates, and conversions.
• Manage the A/B testing of various email elements to continuously improve campaign performance.
• Analyze email campaign performance metrics (open rates, CTR, conversion rates, ROI) and provide actionable insights and reports.
• Ensure email campaigns are compliant with relevant regulations (e.g., POPIA) and maintain high deliverability rates.
• Collaborate with the marketing and design teams to ensure brand consistency and effective messaging.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Minimum of 3 years of experience in email marketing, with a proven track record of successful campaign management.
• Proficiency with email marketing platforms such as Mailchimp, Sendinblue, Constant Contact, or similar.
• Strong understanding of email marketing best practices, segmentation, and A/B testing.
• Experience with marketing automation concepts and tools is a plus.
• Excellent copywriting, editing, and proofreading skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work independently, manage deadlines, and thrive in a remote work environment.
• Excellent communication and collaboration skills.
• Experience marketing to customers in the **Upington, Northern Cape** region or for e-commerce businesses is beneficial.

Benefits

• Fully remote work arrangement with flexible working hours.
• Competitive salary and potential for bonuses.
• Opportunity to take ownership of email marketing strategy for a growing company.
• Collaborative and supportive virtual team environment.
• Professional development opportunities and access to industry webinars.
• Contribution towards home office setup.
• Generous annual leave.