E-commerce Email Marketing Specialist

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Performance-based incentives

Job summary

Placements24 in Nelspruit, Mpumalanga seeks an E-commerce Email Marketing Specialist to lead email campaigns, nurture customer relationships, and boost online revenue.

You will develop, implement, and optimize segmentation, automation, and analytics-driven strategies, collaborating with content and design teams in a hybrid work setup to balance remote work with in-office meetings.

A strong portfolio of email campaigns and experience with Mailchimp, Klaviyo or HubSpot is required to drive results.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 3 years of experience in email marketing, with a strong focus on e-commerce.
• Proven experience with email marketing platforms (Mailchimp, Klaviyo, HubSpot).
• Solid understanding of email marketing best practices, segmentation, and automation.

Responsibilities

• Develop and execute comprehensive email marketing strategies to support sales, promotions, and customer retention efforts.
• Create engaging and persuasive email copy, subject lines, and calls-to-action.
• Design visually appealing email templates that are responsive across devices.
• Segment email lists based on customer behavior, demographics, and purchase history for targeted campaigns.
• Implement and manage automated email workflows (welcome series, abandoned cart reminders, post-purchase follow-ups).
• Monitor, analyze, and report on key email marketing metrics (open rates, CTR, conversion rates, ROI).
• Conduct A/B testing on subject lines, content, and send times to optimize campaign performance.
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM).
• Collaborate with content and design teams to develop compelling email content and visuals.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices.
• Manage the email marketing platform and ensure data accuracy.
• Identify opportunities to improve customer engagement and lifetime value through email marketing.

Skills

Email marketing

Data analysis

Copywriting

A/B testing

CRM familiarity

Team collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

Klaviyo

HubSpot

Job description

About the Role

Our client, a dynamic online retailer, is seeking a creative and analytical E-commerce Email Marketing Specialist to join their marketing team in Nelspruit, Mpumalanga. This hybrid role combines the benefits of remote work with the necessity of in-office collaboration for strategic meetings and team building. You will be responsible for developing, implementing, and optimizing email marketing campaigns to drive sales, engagement, and customer loyalty. The ideal candidate has a deep understanding of email marketing best practices, segmentation, automation, and analytics, with a proven ability to craft compelling email content that resonates with customers. You will work closely with the broader marketing team to ensure email campaigns align with overall business objectives and brand messaging. This is an exciting opportunity for a marketer passionate about customer engagement and driven by data to make a significant impact on our client's e-commerce success. If you excel at crafting personalized communication and have a knack for leveraging email to nurture customer relationships, this role is for you.

Key Responsibilities

• Develop and execute comprehensive email marketing strategies to support sales, promotions, and customer retention efforts.
• Create engaging and persuasive email copy, subject lines, and calls-to-action.
• Design visually appealing email templates that are responsive across different devices.
• Segment email lists based on customer behavior, demographics, and purchase history for targeted campaigns.
• Implement and manage automated email workflows (e.g., welcome series, abandoned cart reminders, post-purchase follow-ups).
• Monitor, analyze, and report on key email marketing metrics (open rates, click-through rates, conversion rates, ROI).
• Conduct A/B testing on subject lines, content, and send times to optimize campaign performance.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with the content and design teams to develop compelling email content and visuals.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices.
• Manage the email marketing platform and ensure data accuracy.
• Identify opportunities to improve customer engagement and lifetime value through email marketing.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, with a strong focus on e-commerce.
• Proven experience with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Solid understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting and editing skills with a strong portfolio of email campaigns.
• Proficiency in analyzing email marketing data and translating insights into actionable strategies.
• Familiarity with CRM systems and marketing automation principles.
• Strong understanding of A/B testing methodologies.
• Ability to work independently and collaboratively in a hybrid team environment.
• Excellent organizational skills and attention to detail.
• Basic knowledge of HTML/CSS for email template customization is a plus.
• Experience with e-commerce analytics is beneficial.

Benefits

• This hybrid role offers a competitive salary and a comprehensive benefits package.
• Benefits include medical aid, retirement fund contributions, and performance-based incentives.

Join a supportive and innovative team that values creativity and data-driven results. This position offers the chance to directly impact customer engagement and drive significant revenue through strategic email marketing.