Remote Email Marketing Manager

Placements24; Midrand; Hybrid; ZAR 520,000 - 900,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Professional development

Work-life balance

Distributed team

Job summary

Placements24 is seeking a seasoned Remote Email Marketing Manager to lead end‑to‑end email campaigns from strategy to analytics, working entirely from home. The role focuses on driving engagement, nurturing leads and boosting conversions across South Africa.

The ideal candidate has 5+ years in email marketing, with proficiency in Mailchimp, HubSpot, and Salesforce Marketing Cloud, and a proven track record in deliverability and optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Minimum 5 years of hands-on experience in email marketing with a proven track record.
• Proficiency with major email platforms and CRM integration.

Responsibilities

• Develop and implement a robust email marketing strategy to support objectives, including lead gen, retention and sales.
• Create engaging email content, newsletters, promotions, and automated workflows.
• Manage list segmentation and growth for targeted communications.
• Use email platforms to design, test, send, and track campaigns.

Skills

Email marketing

Copywriting

Data analysis

A/B testing

Campaign management

CRM integration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

Constant Contact

Salesforce Marketing Cloud

Job description

About the Role

Our client is seeking a highly skilled and motivated Remote Email Marketing Manager to spearhead their email marketing initiatives. This fully remote position requires a strategic thinker with a passion for crafting compelling email campaigns that drive engagement, nurture leads, and boost conversions. You will be responsible for the end-to-end management of all email marketing activities, from strategy development and list segmentation to campaign execution and performance analysis. The ideal candidate will possess a deep understanding of email marketing best practices, automation, and CRM integration. This is a unique opportunity to shape the email marketing strategy for a forward-thinking company, working entirely from home.

Key Responsibilities

• Develop and implement a robust email marketing strategy to support business objectives, including lead generation, customer retention, and sales.
• Create engaging and personalized email content, including newsletters, promotional campaigns, and automated workflows.
• Manage email list segmentation and growth strategies to ensure targeted and relevant communications.
• Utilize email marketing platforms to design, test, send, and track email campaigns.
• Monitor and analyze key email marketing metrics (open rates, click-through rates, conversion rates, ROI) and provide regular performance reports.
• Implement A/B testing to optimize subject lines, content, CTAs, and send times.
• Ensure compliance with all relevant email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with marketing, sales, and product teams to align email campaigns with broader marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience specifically in email marketing, with a proven track record of success.
• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact, Salesforce Marketing Cloud).
• Strong understanding of email marketing automation, segmentation, and deliverability best practices.
• Excellent copywriting, editing, and communication skills with a strong creative flair.
• Proficiency in data analysis and reporting, with the ability to derive actionable insights.
• Experience with A/B testing and campaign optimization techniques.
• This is a remote position, requiring self-discipline, excellent time management, and a dedicated home office setup.

Benefits

• Our client offers a competitive salary package designed for a remote professional, with potential for performance-based bonuses.
• This role provides the ultimate flexibility, allowing you to work from anywhere.
• You will have access to online training resources and opportunities for professional development.
• Collaborate with a supportive and distributed team, contributing to impactful marketing strategies.
• This remote-first position based in the vicinity of Midrand, Gauteng, allowing for a true work-life balance without compromising on career growth or impact.