Email Marketing Specialist - Klerksdorp

Placements24; Klerksdorp; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary based on experience

Professional development opportunities

Employee discounts

Job summary

Placements24 is seeking an Email Marketing Specialist in Klerksdorp to develop and optimize email campaigns that engage customers, promote products, and drive sales. You will craft copy, segment audiences, and implement automated workflows within a hybrid work setup.

Ideal candidates have 2–4 years of email marketing experience, strong copywriting skills, and familiarity with Mailchimp, Constant Contact or HubSpot. A focus on data-driven optimization and compliance with POPIA is important.

Qualifications

• 2–4 years of experience in email marketing or digital marketing.
• Bachelor's degree in Marketing, Communications, or related field.
• Proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
• Strong understanding of segmentation, automation, and best practices.

Responsibilities

• Plan, create, and execute email campaigns including newsletters and promotions.
• Develop compelling email copy and subject lines to improve open and click-through rates.
• Segment lists based on behavior, demographics, and preferences for targeted campaigns.
• Design responsive templates and conduct A/B testing on elements like CTAs and send times.
• Monitor key metrics and provide regular performance reports and recommendations.

Skills

Email marketing

Segmentation

A/B testing

Copywriting

HTML/CSS basics

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

Constant Contact

HubSpot

Job description

About the Role

Our client, a growing retail business located in Klerksdorp, is seeking a detail-oriented and creative Email Marketing Specialist. This role will be responsible for developing, implementing, and optimizing email marketing campaigns to drive customer engagement, loyalty, and sales. You will play a crucial part in nurturing leads, promoting products, and strengthening customer relationships through targeted email communication. This is an excellent opportunity to contribute to a company that values innovative marketing strategies and customer-centric approaches. The ideal candidate will have a strong understanding of email marketing platforms, segmentation, A/B testing, and performance analysis. Join a collaborative team in the North West province that offers a hybrid work model, providing a balance between in-office collaboration and remote flexibility.

Key Responsibilities

• Plan, create, and execute effective email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Develop engaging and compelling email copy and subject lines that drive open and click-through rates.
• Segment email lists based on customer behavior, demographics, and preferences for targeted campaigns.
• Design visually appealing email templates that are responsive across various devices.
• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize campaign performance.
• Monitor and analyze key email marketing metrics (open rates, click-through rates, conversion rates, unsubscribe rates).
• Manage and maintain the email marketing platform and ensure data accuracy.
• Collaborate with the marketing and design teams to ensure brand consistency and campaign alignment.
• Ensure compliance with email marketing regulations (e.g., POPIA).
• Provide regular reports on campaign performance and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in email marketing or digital marketing.
• Proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting and editing skills with a focus on persuasive messaging.
• Experience with A/B testing and data analysis.
• Basic knowledge of HTML/CSS for email template design is a plus.
• Strong organizational skills and attention to detail.
• Ability to work effectively both independently and as part of a hybrid team.
• Experience in the Klerksdorp area or understanding of the local market.

Benefits

• Hybrid work arrangement for a flexible work-life balance.
• Competitive salary based on experience.
• Opportunities for professional development and training.
• Engaging work environment with a focus on growth.
• Employee discounts on company products.
• Regular team events and social activities.