Email Marketing Specialist (Remote)

Placements24; Gqeberha; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Health insurance

Remote work

Professional development

Team collaboration

Job summary

Placements24 is seeking an Email Marketing Specialist to design, implement, and optimize campaigns from anywhere. You will manage lists, craft copy and templates, and analyze performance to drive engagement and sales goals.

This role emphasizes data-driven decisions, segmentation, and personalized messaging to nurture leads throughout the funnel. As part of a growing digital team, you will collaborate with designers and other marketers, ensure CAN-SPAM/POPIA compliance, and continuously test and

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Strong copywriting and editing skills for persuasive marketing messages.
• Experience with A/B testing and data analysis to optimize campaign performance.

Responsibilities

• Develop and execute end-to-end email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Write compelling and effective email copy, segmenting audiences and personalizing messages for maximum engagement and conversion.
• Design visually appealing and mobile-responsive email templates, collaborating with designers as needed.
• Manage and maintain email subscriber lists, ensuring data accuracy and compliance with privacy regulations (e.g., POPIA).
• Analyze campaign performance metrics (open rates, click-through rates, conversion rates) and provide insights for optimization.
• Conduct A/B testing on subject lines, content, and calls-to-action to improve campaign effectiveness.

Skills

Email platforms

A/B testing

Data analysis

Copywriting

Project management

Detail-oriented

Tools

Mailchimp

HubSpot

Sendinblue

Job description

Our client is seeking a skilled Email Marketing Specialist to join their team in a fully remote capacity. This role is critical for designing, implementing, and optimizing email marketing campaigns that nurture leads, drive customer engagement, and support sales objectives. You will be responsible for managing email lists, crafting compelling email copy and designs, and analyzing campaign performance to ensure maximum effectiveness. This is an ideal opportunity for a detail-oriented marketer with a passion for direct communication to shape customer relationships through strategic email initiatives, working from any location.

Key Responsibilities

• Develop and execute end-to-end email marketing campaigns , including newsletters, promotional emails, and automated workflows.
• Write compelling and effective email copy, segmenting audiences and personalizing messages for maximum engagement and conversion.
• Design visually appealing and mobile-responsive email templates, collaborating with designers as needed.
• Manage and maintain email subscriber lists, ensuring data accuracy and compliance with privacy regulations (e.g., POPIA).
• Analyze campaign performance metrics (open rates, click-through rates, conversion rates) and provide insights for optimization.
• Conduct A/B testing on subject lines, content, and calls-to-action to improve campaign effectiveness.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue) and marketing automation tools.
• Strong understanding of email marketing best practices, deliverability, and CAN-SPAM/POPIA compliance.
• Excellent copywriting and editing skills, with a focus on persuasive marketing messages.
• Experience with A/B testing and data analysis to optimize campaign performance.
• Detail-oriented with strong organizational and project management skills.

Benefits

• Competitive salary and remote work flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development in digital marketing and email strategy.
• Contribution to a growing company with a strong focus on customer communication.
• Work from home with a supportive virtual team environment.