Senior Email Marketing Specialist

Placements24; Benoni; Hybrid; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Competitive salary and incentives

Fully remote with flexible hours

Professional development resources

Be part of a collaborative remote team

Growth-focused environment

Job summary

Placements24 is seeking a Senior Email Marketing Specialist to lead strategy, execution, and optimization of email campaigns from a remote setting. You will partner with CRM, analytics, and content teams to drive engagement, loyalty, and revenue for a growing e-commerce business.

The role requires 5+ years in email marketing, expertise in automation flows, and proficiency with major platforms (Mailchimp, HubSpot, Klaviyo, SFMC). Remote work with flexible hours is offered.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience specifically in email marketing.
• Proven expertise in developing and executing successful email campaigns and automation flows.
• Proficiency with email marketing platforms (Mailchimp, HubSpot, Klaviyo, SFMC).
• Strong segmentation, A/B testing, and deliverability best practices.
• Excellent written and verbal communication with persuasive copywriting.
• Analytical mindset with experience in analysing email metrics and deriving insights.

Responsibilities

• Develop and execute a comprehensive email marketing strategy to drive engagement and revenue.
• Design, build, and run automated email workflows (welcome series, abandoned cart, re-engagement).
• Create targeted campaigns based on customer segmentation and behavior.
• Write compelling subject lines, copy, and CTAs.
• Manage A/B testing for subject lines, content, send times, and CTAs.
• Analyse performance data: open rates, CTR, conversions, ROI.
• Generate regular reports with insights and recommendations.
• Collaborate with creative to ensure on-brand email designs.
• Ensure GDPR/CAN-SPAM compliance.
• Stay up-to-date with email marketing trends and CRM technologies.

Skills

Email marketing

Automation workflows

A/B testing

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

HubSpot

Klaviyo

Salesforce Marketing Cloud

Job description

About the Role

Our client, a leading e-commerce platform, is seeking an experienced and data-driven Senior Email Marketing Specialist to join their fully remote marketing team. This is a fantastic opportunity to lead the strategy, execution, and optimization of email marketing campaigns that drive engagement, retention, and sales. The ideal candidate possesses a deep understanding of email marketing best practices, automation, segmentation, and analytics. You will be responsible for crafting compelling email content, designing effective campaign flows, and leveraging customer data to personalise communications. This role requires a strategic thinker with a hands‑on approach and a proven ability to deliver measurable results in a remote setting. You will work closely with CRM, analytics, and content teams to ensure seamless execution and maximum impact. As part of a remote‑first culture, you’ll have the flexibility to work from anywhere while contributing to the success of a dynamic online business. The role is associated with Benoni, Gauteng, ZA , but is a fully remote position.

Key Responsibilities

• Develop and implement a comprehensive email marketing strategy to drive customer engagement, loyalty, and revenue.
• Design, build, and execute automated email workflows (e.g., welcome series, abandoned cart, re‑engagement campaigns).
• Create and manage targeted email campaigns based on customer segmentation and behavior.
• Write compelling subject lines, email copy, and calls‑to‑action that resonate with the audience.
• Manage A/B testing for various email elements (subject lines, content, send times, CTAs) to optimise performance.
• Analyse email campaign performance data, including open rates, click‑through rates, conversion rates, and ROI.
• Generate regular reports with insights and recommendations for improving email strategy and execution.
• Collaborate with the creative team to ensure visually appealing and on‑brand email designs.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN‑SPAM).
• Stay up‑to‑date with the latest trends and technologies in email marketing and CRM.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience specifically in email marketing.
• Proven expertise in developing and executing successful email marketing campaigns and automation flows.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud).
• Strong understanding of segmentation, A/B testing, and email deliverability best practices.
• Excellent written and verbal communication skills, with a knack for persuasive copywriting.
• Analytical mindset with experience in analysing email marketing metrics and deriving actionable insights.
• Familiarity with CRM systems and marketing automation concepts.
• Ability to manage multiple projects and meet deadlines in a remote work environment.
• A proactive, detail‑oriented, and results‑driven approach.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement with flexible hours.
• Opportunity to lead and innovate in email marketing for a growing e‑commerce business.
• Access to professional development and training resources.
• Be part of a collaborative and forward-thinking remote team.
• Contribute to a company focused on customer engagement and growth.