E-commerce Email Marketing Specialist

Placements24; Gqeberha; Hybrid; ZAR 320,000 - 460,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health and wellness benefits

Employee discounts on products

Continuous learning and development

Job summary

Placements24 in Port Elizabeth is seeking an experienced E-commerce Email Marketing Specialist to nurture customer relationships and drive repeat purchases through targeted email campaigns. You will develop, execute, and analyze email strategies, including list segmentation, automation, and performance tracking, in a hybrid role with office and remote work.

The candidate should be proficient with Mailchimp or Klaviyo, have strong copywriting skills, and be able to interpret data to optimize

Qualifications

• Proven experience in email marketing for e-commerce.
• Strong copywriting and editing skills.
• Proficiency with Mailchimp or Klaviyo and CRM systems.
• Solid segmentation and automation knowledge.
• Excellent analytical skills and data interpretation.
• Experience with A/B testing and optimization.

Responsibilities

• Develop and execute engaging email campaigns, newsletters, and automated flows.
• Segment databases to deliver targeted communications.
• Write compelling copy and select visuals aligning with brand.
• Manage platforms for campaign execution, testing, and list hygiene.
• Monitor metrics and report on open, click, conversion, and ROI.
• Ensure compliance with email regulations and best practices.

Skills

Copywriting

Email marketing

Analytics

Segmentation

Automation

CRM tools

Tools

Mailchimp

Klaviyo

Job description

About the Role

Our client is seeking a detail-oriented and creative E-commerce Email Marketing Specialist to join their team in Port Elizabeth . This role is vital for nurturing customer relationships and driving repeat purchases through effective email campaigns. You will be responsible for developing, executing, and analyzing email marketing strategies, from list segmentation and campaign creation to automation and performance tracking. This hybrid position allows for focused work in the office and the flexibility of remote work, contributing to a customer-centric approach within the e-commerce sector.

Key Responsibilities

• Develop and implement engaging email marketing campaigns, including promotional emails, newsletters, and automated workflows (e.g., welcome series, abandoned cart).
• Segment customer databases to deliver targeted and personalized email communications.
• Write compelling copy and select high-quality visuals for email campaigns that align with brand voice and marketing objectives.
• Manage email marketing platforms (e.g., Mailchimp, Klaviyo) for campaign execution, A/B testing, and list management.
• Monitor, analyze, and report on key email marketing metrics, such as open rates, click-through rates, conversion rates, and ROI.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM.

Requirements

• Proven experience as an Email Marketing Specialist or similar role, preferably in e-commerce.
• Proficiency with major email marketing platforms and CRM systems.
• Strong copywriting and editing skills with a focus on persuasive and engaging content.
• Solid understanding of email marketing best practices, segmentation, and automation strategies.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Experience with A/B testing and optimizing email campaigns for performance.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid work arrangement balancing office collaboration and remote flexibility.
• Comprehensive health and wellness benefits.
• Generous employee discounts on all products.
• Continuous learning opportunities and professional development support.