Email Marketing Manager

Placements24; Randburg; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary and performance

Hybrid work model

Professional development opportunities

Dynamic team environment

Sales growth impact

Job summary

Placements24 in Randburg is seeking an experienced Email Marketing Manager to lead the email program and drive customer engagement. You will develop, implement and optimize campaigns using Mailchimp, HubSpot, and SendGrid, with a strong focus on segmentation and personalization.

The role requires 3–5 years of experience, a relevant degree, and a data-driven mindset. This hybrid role offers a competitive salary and opportunities for professional development within a dynamic online retail team.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in email marketing or digital marketing with a focus on email.
• Proven experience developing and executing successful email marketing campaigns.
• Proficiency with major email marketing platforms and CRM systems.
• Strong understanding of email marketing best practices, segmentation, and personalization techniques.
• Experience with A/B testing methodologies and data analysis.
• Excellent copywriting and editing skills, with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Familiarity with marketing automation principles is a plus.

Responsibilities

• Develop and execute a comprehensive email marketing strategy aligned with business goals.
• Manage all aspects of email campaign creation, including copywriting, design, segmentation, and deployment.
• Utilize email marketing platforms to create and schedule campaigns.
• Implement advanced segmentation and personalization strategies to improve campaign relevance and performance.
• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize metrics.
• Monitor key email marketing metrics and provide regular reports.
• Analyze campaign performance data to identify trends and opportunities for improvement.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with cross-functional teams to ensure cohesive customer communication.

Skills

Email marketing

CRM systems

A/B testing

Data analysis

Copywriting

Marketing automation

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

HubSpot

SendGrid

Job description

About the Role

Our client, a rapidly expanding online retail company, is seeking an experienced Email Marketing Manager to join their marketing department in Randburg, Gauteng. This pivotal role will focus on developing, implementing, and optimizing email marketing campaigns to drive customer engagement, retention, and sales. The ideal candidate will possess a strong understanding of email marketing platforms, CRM systems, segmentation strategies, and A/B testing. You will be responsible for managing the entire email campaign lifecycle, from strategy and execution to analysis and reporting. This is a fantastic opportunity for a driven email marketing professional to make a significant impact within a growing organization in Randburg. The role requires a strategic thinker with a passion for data-driven decision-making and a commitment to delivering personalized and effective customer communications. You will be instrumental in nurturing customer relationships and maximizing the ROI of our email marketing efforts. We are looking for someone who can leverage technology to create impactful campaigns.

Key Responsibilities

• Develop and execute a comprehensive email marketing strategy aligned with business goals.


• Manage all aspects of email campaign creation, including copywriting, design, segmentation, and deployment.


• Utilize email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid) to create and schedule campaigns.


• Implement advanced segmentation and personalization strategies to improve campaign relevance and performance.


• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize open rates, click-through rates, and conversions.


• Monitor key email marketing metrics (e.g., open rates, CTR, conversion rates, unsubscribe rates) and provide regular reports.


• Analyze campaign performance data to identify trends, insights, and opportunities for improvement.


• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).


• Collaborate with cross-functional teams, including marketing, sales, and product, to ensure cohesive customer communication.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.


• 3-5 years of experience in email marketing or digital marketing with a focus on email.


• Proven experience developing and executing successful email marketing campaigns.


• Proficiency with major email marketing platforms and CRM systems.


• Strong understanding of email marketing best practices, segmentation, and personalization techniques.


• Experience with A/B testing methodologies and data analysis.


• Excellent copywriting and editing skills, with a keen eye for detail.


• Strong analytical and problem-solving abilities.


• Familiarity with marketing automation principles is a plus.

Benefits

• Competitive salary and performance incentives.


• Hybrid work model offering a blend of office and remote flexibility.


• Opportunity to work with a dynamic online retail company in Randburg.


• Professional development and training opportunities in email marketing.


• Collaborative and supportive team environment.


• Contribute significantly to customer engagement and sales growth.


• Modern office facilities and a positive work culture.