Email Marketing Automation Specialist

Placements24; Mossel Bay; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote work

Flexible scheduling

Professional development and certs

Access to state-of-the-art tools

Home office stipend

Bonuses and incentives

Paid time off and holidays

Retirement savings plan

Job summary

Placements24 is hiring an Email Marketing Automation Specialist for a fully remote role. You will design, implement, and optimize sophisticated email campaigns and automated workflows to engage customers and nurture leads at scale.

You will collaborate with a distributed team, applying best practices in segmentation, testing, and data analysis to maximize ROI and drive sales initiatives. A proactive, detail-oriented mindset is essential for delivering personalized experiences from a home office.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3–5 years of hands-on experience in email marketing and marketing automation.
• Proven experience with one or more major marketing automation platforms (HubSpot, Marketo, Pardot, Mailchimp Automation).
• Strong understanding of email marketing best practices, segmentation, personalization, and deliverability.
• Experience with A/B testing and data analysis to optimize campaign performance.
• Excellent written communication skills for persuasive email copy.
• Proficiency in HTML and CSS for email template customization is a plus.

Responsibilities

• Design, build, and manage automated email marketing workflows and campaigns using marketing automation platforms (HubSpot, Marketo, Pardot).
• Develop comprehensive email marketing strategies aligned with overall marketing and business objectives.
• Segment email lists based on demographics, behavior, and other criteria to ensure targeted and relevant communications.
• Create compelling email content, subject lines, and calls-to-action, optimizing for engagement and conversion.
• Conduct A/B testing on various email elements to continuously improve performance.
• Monitor, analyze, and report on email campaign performance including open rates and ROI.
• Ensure data accuracy and integrity within the marketing automation platform.
• Collaborate with content creators and designers to develop engaging email assets.
• Stay up-to-date with the latest trends and best practices in email marketing and marketing automation.
• Maintain compliance with email marketing regulations (GDPR, POPIA).

Skills

Email marketing

Segmentation

Personalization

Deliverability

A/B testing

Data analysis

Copywriting

HTML/CSS

Education

Bachelor's degree in Marketing / Communications / Business

Tools

HubSpot

Marketo

Pardot

Mailchimp

Job description

About the Role

Our client, a rapidly expanding SaaS company, is seeking a highly skilled and detail-oriented Email Marketing Automation Specialist to join their fully remote team. This is a critical role focused on leveraging marketing automation platforms to drive customer engagement, nurture leads, and support sales initiatives. You will be responsible for designing, implementing, and optimizing sophisticated email marketing campaigns and automated workflows that deliver personalized experiences at scale. As a remote-first professional, you will have the opportunity to collaborate with a talented, distributed team and contribute directly to the company's growth trajectory from your home office. We are looking for a strategic thinker with a deep understanding of email marketing best practices, segmentation, A/B testing, and data analysis to maximize campaign effectiveness and ROI for our client in Mossel Bay, Western Cape, ZA.

Key Responsibilities

• Design, build, and manage automated email marketing workflows and campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Develop comprehensive email marketing strategies aligned with overall marketing and business objectives.
• Segment email lists based on demographics, behavior, and other criteria to ensure targeted and relevant communications.
• Create compelling email content, subject lines, and calls-to-action, optimizing for engagement and conversion.
• Conduct A/B testing on various email elements (subject lines, content, CTAs, send times) to continuously improve performance.
• Monitor, analyze, and report on email campaign performance, including open rates, click-through rates, conversion rates, and ROI.
• Ensure data accuracy and integrity within the marketing automation platform.
• Collaborate with content creators and designers to develop engaging email assets.
• Stay up-to-date with the latest trends and best practices in email marketing and marketing automation.
• Maintain compliance with email marketing regulations (e.g., GDPR, POPIA).

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3-5 years of hands-on experience in email marketing and marketing automation.
• Proven experience with one or more major marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Mailchimp Automation).
• Strong understanding of email marketing best practices, segmentation, personalization, and deliverability.
• Experience with A/B testing and data analysis to optimize campaign performance.
• Excellent written communication skills, with the ability to craft persuasive email copy.
• Proficiency in HTML and CSS for email template customization is a plus.
• Strong analytical skills and the ability to interpret complex data.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Detail-oriented with a commitment to data accuracy and quality.

Benefits

• Competitive annual salary of R .
• Fully remote work opportunity with flexible scheduling.
• Opportunities for professional development and certifications in marketing automation.
• Access to state-of-the-art marketing automation software and tools.
• A collaborative and innovative remote work environment.
• Generous paid time off and holiday benefits.
• Contribution to a retirement savings plan.
• Performance-based incentives and bonuses.
• Home office stipend for equipment and setup.
• Regular virtual team social events and engagement activities.