Email Marketing Automation Specialist - Remote

Placements24; Vereeniging; Hybride; ZAR 300 000 - 520 000; Plein temps

Avantages offerts par ce poste

Fully remote work

Competitive salary

Career growth opportunities

Professional development and training

Résumé du poste

Placements24 in South Africa seeks a detail-oriented Email Marketing Automation Specialist to design, implement, and optimize automated email campaigns across the customer lifecycle. You will build segmentation strategies, craft persuasive copy, and ensure deliverability.

Working remotely, you will collaborate with marketing, sales, and product teams, manage HTML/CSS email templates, run A/B tests, monitor performance metrics, and drive engagement and sales while complying with POPIA.

Qualifications

• Experience designing and executing email marketing campaigns.
• Strong knowledge of deliverability and list segmentation.
• Ability to craft compelling email copy and subject lines.
• Experience with A/B testing and campaign optimization.
• Familiarity with marketing automation workflows and customer journeys.

Responsabilités

• Develop and execute email marketing strategies and automation workflows.
• Design, build, and maintain HTML/CSS email templates.
• Create engaging email copy, subject lines, and CTAs.
• Implement segmentation and personalization strategies.
• Set up and manage A/B tests to optimize campaigns.
• Monitor performance metrics and report insights.
• Ensure compliance with email regulations (POPIA).
• Collaborate with marketing, sales, and product teams.

Connaissances

Email marketing

Automation workflows

Segmentation

A/B testing

Copywriting

Analytics

HTML/CSS

Remote work

Formation

Marketing/Communications degree

Outils

Mailchimp

HubSpot

Sendinblue

Description du poste

About the Role

Our client, a fast-growing e-commerce business operating from Vereeniging , Gauteng, is seeking a detail-oriented and creative Email Marketing Automation Specialist . This role is fully remote , offering you the flexibility to work from your preferred location within South Africa. You will be instrumental in designing, implementing, and managing automated email marketing campaigns that nurture leads, engage customers, and drive sales. The ideal candidate possesses a strong understanding of email marketing platforms, automation workflows, segmentation, and A/B testing. You are passionate about crafting compelling email copy and delivering personalized experiences. Join a dynamic team focused on leveraging data to create impactful marketing strategies and foster strong customer relationships.

Key Responsibilities

• Develop and execute comprehensive email marketing strategies and automation workflows.
• Design, build, and maintain email templates using HTML/CSS.
• Create engaging email copy, subject lines, and calls-to-action to drive open and click-through rates.
• Implement customer segmentation and personalization strategies to deliver targeted messages.
• Set up and manage A/B tests for subject lines, content, and send times to optimize campaign performance.
• Monitor email campaign performance metrics (open rates, click-through rates, conversions) and provide regular reports.
• Analyze campaign data to identify trends, insights, and opportunities for improvement.
• Ensure compliance with email marketing regulations (e.g., POPIA).
• Collaborate with marketing, sales, and product teams to align email campaigns with broader business objectives.
• Manage email subscriber databases and ensure data hygiene.

Requirements

• Proven experience as an Email Marketing Specialist, Marketing Automation Specialist, or similar role.
• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue) and automation tools.
• Strong understanding of email marketing best practices, deliverability, and list segmentation.
• Proficiency in creating and editing HTML/CSS for email templates.
• Excellent copywriting and editing skills with a focus on marketing.
• Experience with A/B testing and campaign optimization techniques.
• Familiarity with marketing automation workflows and customer journey mapping.
• Strong analytical skills and ability to interpret campaign data.
• Ability to work independently in a remote environment and manage multiple projects.
• A degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary based on your skills and experience.
• Fully remote work arrangement for maximum flexibility.
• Opportunity to lead and innovate in email marketing automation.
• Professional development and training opportunities.
• Be part of a collaborative and innovative marketing team.
• Access to leading email marketing and automation technologies.
• Contribute to a growing e-commerce business with significant potential.
• Regular performance reviews and clear paths for career advancement.
• Supportive remote work culture and virtual team-building activities.
• Flexible working hours to accommodate your lifestyle.