Remote E-commerce Marketing & CRM Specialist

Placements24; East London; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote work opportunity

Competitive salary

Professional development resources

Collaborative remote team environment

Contribution to digital growth and CRM

Job summary

Placements24 is seeking a skilled Remote E‑commerce Marketing & CRM Specialist to optimize CRM platforms, build targeted email campaigns, and analyze data to boost retention and online sales. You will craft personalized journeys, manage automation workflows, and collaborate with marketing and product teams to drive loyalty and revenue.

The role requires 4+ years in CRM/email marketing within e‑commerce, strong copywriting, and a data‑driven mindset suitable for a fully remote team.

Qualifications

• Bachelor's degree required in Marketing, Business Admin, Communications, or related field.
• 4+ years of CRM management and email marketing experience in e-commerce.
• Strong knowledge of customer segmentation, personalization, and journey mapping.
• Proficiency in analyzing marketing data and deriving actionable insights.
• Excellent copywriting and editing for email communications.
• Experience with A/B testing methodologies.

Responsibilities

• Manage and optimize the CRM platform to improve data accuracy and segmentation.
• Develop, execute, and analyze targeted email campaigns to drive engagement and sales.
• Create customer segments based on purchase history, behavior, and demographics.
• Implement marketing automation workflows for onboarding, retention, and win‑back.
• Monitor CRM and email metrics: open/click rates, conversions, CLV.
• Collaborate with marketing/product teams to align CRM strategies with campaigns.
• Identify opportunities to enhance the customer journey through personalized comms.
• Conduct A/B tests on subject lines, content, and send times.
• Stay updated on CRM, automation, and e‑commerce retention trends.
• Ensure compliance with data privacy regulations (e.g., POPIA).

Skills

CRM management

Email marketing

Customer segmentation

Data analysis

A/B testing

Copywriting

Remote work

Project management

Communication

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

HubSpot

Salesforce Marketing Cloud

Klaviyo

Job description

About the Role

Our client is seeking a skilled and motivated Remote E-commerce Marketing & CRM Specialist to join their fully remote team. This role will focus on leveraging customer relationship management (CRM) strategies and marketing automation to enhance customer loyalty, drive repeat purchases, and personalize customer experiences. You will be instrumental in managing our client's CRM platform, developing targeted email marketing campaigns, and analyzing customer data to optimize engagement and retention. The ideal candidate possesses a deep understanding of CRM best practices, email marketing, customer segmentation, and data analysis within an e-commerce context. You should be adept at translating customer insights into actionable marketing strategies that foster long‑term customer relationships. This is a fantastic opportunity to work remotely and significantly impact our client's customer retention efforts and overall online sales performance. We are looking for a proactive and detail‑oriented individual who thrives in a remote work environment and is passionate about creating impactful customer journeys. Your expertise will be crucial in building a strong, loyal customer base for our client.

Key Responsibilities

• Manage and optimize the CRM platform to maintain accurate customer data and enhance segmentation capabilities.
• Develop, execute, and analyze targeted email marketing campaigns to drive customer engagement, loyalty, and sales.
• Create customer segments based on purchase history, behavior, and demographics for personalized marketing efforts.
• Implement marketing automation workflows for onboarding, retention, and win‑back campaigns.
• Monitor and report on key CRM and email marketing metrics, including open rates, click‑through rates, conversion rates, and customer lifetime value (CLV).
• Collaborate with the marketing and product teams to align CRM strategies with overall business objectives and campaigns.
• Identify opportunities to improve the customer journey and enhance customer satisfaction through personalized communication.
• Conduct A/B testing on email subject lines, content, and send times to optimize performance.
• Stay up‑to‑date with the latest trends and best practices in CRM, marketing automation, and e‑commerce customer retention.
• Ensure compliance with data privacy regulations (e.g., POPIA).

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4 years of experience in CRM management and email marketing, specifically within e‑commerce.
• Proven experience with CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud, Klaviyo) and marketing automation tools.
• Strong understanding of customer segmentation, personalization, and customer journey mapping.
• Proficiency in analyzing marketing data and translating insights into actionable strategies.
• Excellent copywriting and editing skills for effective email communication.
• Experience with A/B testing methodologies.
• Strong analytical and problem‑solving skills.
• Ability to work independently and manage projects effectively in a remote setting.
• Excellent communication and collaboration skills.
• Knowledge of e‑commerce platforms and their integration with CRM systems.

Benefits

• Fully remote work opportunity, offering excellent work‑life balance.
• Competitive salary package commensurate with experience.
• Opportunity to significantly influence customer retention strategies for a growing e‑commerce business.
• Access to professional development resources and online training.
• Collaborative and supportive remote team environment.
• Be an integral part of our client's digital growth and customer engagement initiatives.
• Contribute to innovative marketing strategies in a dynamic online retail space.