Remote E-commerce Marketing Specialist

Placements24; Pretoria; Remote; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Remote work

Professional development

Job summary

Placements24 is seeking an experienced E-commerce Marketing Specialist to join a fully remote team in South Africa. You will develop and execute data-driven campaigns across SEO, SEM, email, and social channels to grow online sales, acquire customers, and boost retention.

You’ll collaborate with cross-functional teams and use Google Analytics to optimize campaigns, landing pages, and budgets, ensuring ROI and scalable growth in a remote-first environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.

Responsibilities

• Develop and implement integrated e-commerce marketing strategies across channels (SEO, SEM, email, affiliate, social).
• Conduct keyword research and implement on-page/off-page SEO to improve rankings.
• Manage and optimize paid campaigns (Google Ads, social ads) for qualified traffic and conversions.
• Develop and execute email marketing campaigns, newsletters, and automated workflows.
• Analyze website traffic, sales data, and campaign performance using Google Analytics to identify trends.
• Collaborate with content to create product descriptions, blog posts, and marketing collateral.
• Manage UX and CRO efforts on the e-commerce platform.
• Stay updated on e-commerce marketing trends and best practices.
• Coordinate with product/merchandising to align marketing with launches and promotions.
• Prepare regular performance reports with insights and recommendations.

Skills

E-commerce marketing

SEO

SEM

Google Analytics

Google Ads

Email marketing

A/B testing

CRO

Budget management

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Mailchimp

Klaviyo

Shopify

Magento

Job description

About the Role

Our client, a leading online retailer specializing in home decor, is seeking a highly skilled and motivated E-commerce Marketing Specialist to join their fully remote team. This pivotal role will involve developing and executing data-driven marketing strategies to enhance online sales, drive customer acquisition, and improve customer retention across all digital channels. The ideal candidate will have a comprehensive understanding of the e-commerce ecosystem, including SEO, SEM, email marketing, and social media advertising. You will be responsible for analyzing market trends, identifying new growth opportunities, and optimizing marketing campaigns for maximum ROI. This is a fantastic opportunity for a strategic thinker with a proven ability to manage multiple projects and deliver measurable results in a remote-first environment. You will work closely with cross-functional teams, including sales, product development, and creative, to ensure a cohesive and effective marketing approach. We are looking for someone who is passionate about e-commerce, possesses excellent analytical skills, and thrives in a collaborative, fully remote setting. Your contributions will directly impact the growth and success of our client's online business. The company culture encourages innovation and continuous learning, making this an ideal place for career advancement.

Key Responsibilities

• Develop and implement integrated e-commerce marketing strategies across various channels including SEO, SEM, email marketing, affiliate marketing, and social media advertising.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows, to nurture leads and retain customers.
• Analyze website traffic, sales data, and marketing campaign performance using tools like Google Analytics to identify trends and opportunities.
• Collaborate with the content team to create compelling product descriptions, blog posts, and other marketing collateral.
• Manage the e-commerce platform's user experience and conversion rate optimization (CRO) efforts.
• Stay abreast of the latest e-commerce marketing trends, tools, and best practices.
• Work closely with the product and merchandising teams to align marketing efforts with product launches and promotions.
• Prepare regular reports on marketing performance, providing insights and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4 years of experience in e-commerce marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, Google Analytics, Google Ads, and email marketing platforms (e.g., Mailchimp, Klaviyo).
• Experience with A/B testing and conversion rate optimization techniques.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Excellent written and verbal communication skills.
• Proficiency in managing online advertising budgets and optimizing campaigns for ROI.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
• A proactive and results-oriented mindset with a passion for the e-commerce industry.

Benefits

• This fully remote position offers a competitive salary, excellent health insurance coverage, and ample paid time off.
• You'll have the flexibility to work from anywhere in South Africa, enjoying a better work-life balance.
• Our client provides opportunities for continuous learning and professional development, including access to industry conferences and training.
• You will be part of a collaborative and innovative team culture that values your contributions and encourages new ideas.
• This role offers a significant opportunity to shape the marketing strategy of a growing online business.