Digital Marketing & CRM Manager

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health benefits package

Generous employee discounts

Fully remote role

Job summary

Placements24 is seeking a Digital Marketing & CRM Manager to drive online growth and customer loyalty from a fully remote base within South Africa. You will orchestrate multi-channel digital marketing and lead CRM initiatives to maximize customer lifetime value.

The role requires 5+ years in digital marketing with a strong CRM focus, expertise in major CRM platforms, and a data-driven mindset. You will collaborate across teams to optimize campaigns and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 5+ years in digital marketing with strong CRM focus.
• Proven CRM platform management experience (Salesforce Marketing Cloud, HubSpot, Zoho CRM).
• Track record of data-driven campaigns that improve acquisition and retention.
• Strong analytics skills and proficiency with GA, SEO/SEM tools, social platforms.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email and content.
• Lead CRM initiatives: segmentation, loyalty programs and personalized campaigns.
• Manage CRM platform data integrity, workflows and utilization for marketing.
• Analyze campaigns and customer data to identify trends and opportunities.
• Create targeted email campaigns to nurture leads and loyalty.

Skills

CRM strategy

Data analytics

Email marketing

SEO

SEM

Social media

Remote work

Education

Bachelor's degree in Marketing or related

Tools

Salesforce Marketing Cloud

HubSpot

Zoho CRM

Job description

About the Role

Our client, a leading e-commerce business, is searching for a highly motivated and skilled Digital Marketing & CRM Manager to join their innovative team. This exciting opportunity is based remotely, offering flexibility while requiring dedication to driving online growth and customer loyalty. You will be responsible for developing and executing impactful digital marketing strategies, with a strong emphasis on customer relationship management (CRM) to foster retention and maximize customer lifetime value. The ideal candidate will possess a deep understanding of digital channels, data analytics, and CRM best practices, with a proven ability to translate insights into actionable campaigns. This is a fully **remote** role, allowing you to work from anywhere within **South Africa**, contributing to our client's success from a location that suits you best. We foster a culture of collaboration, innovation, and results-driven performance, providing ample opportunities for professional growth and development. Join us in shaping the future of customer engagement and digital marketing for a prominent e-commerce brand.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies encompassing SEO, SEM, social media, email marketing, and content marketing.
• Lead the strategy and execution of all CRM initiatives, including customer segmentation, loyalty programs, and personalized marketing campaigns.
• Manage the company's CRM platform, ensuring data integrity, optimizing workflows, and maximizing its utilization for marketing efforts.
• Analyze marketing campaign performance and customer data to identify trends, insights, and opportunities for improvement.
• Create and manage targeted email marketing campaigns to nurture leads and engage existing customers.
• Oversee social media presence, including content planning, community engagement, and paid social advertising.
• Collaborate with cross-functional teams (e.g., sales, product development, customer support) to ensure a unified customer experience.
• Monitor industry trends and competitor activities to identify new marketing opportunities and challenges.
• Manage marketing budgets and track ROI for all digital marketing initiatives.
• Develop A/B testing strategies for digital assets and campaigns to optimize conversion rates.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on CRM strategy and implementation.
• Proven experience in managing and optimizing CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot, Zoho CRM).
• Demonstrated success in developing and executing data-driven digital marketing campaigns that increase customer acquisition and retention.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Proficiency in various digital marketing channels and tools, including Google Analytics, SEO/SEM tools, and social media platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects effectively in a **remote** environment.
• Experience in A/B testing and conversion rate optimization (CRO).
• A proactive and results-oriented mindset with a passion for customer engagement.

Benefits

• A competitive annual salary of R, commensurate with experience.
• Full remote work flexibility, allowing you to work from anywhere in **South Africa**.
• Opportunities for significant professional growth and skill development in digital marketing and CRM.
• Contribution to a dynamic and innovative company culture.
• Comprehensive health benefits package.
• Generous employee discounts on our client's products.
• Access to cutting-edge marketing technology and training resources.
• A collaborative and supportive team environment that values your expertise.