Remote E-commerce Marketing Specialist

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Fully remote

Performance bonuses

Career growth opportunities

Exposure to diverse strategies

Professional development

Job summary

Placements24 is seeking a creative Remote E-commerce Marketing Specialist to drive online sales for its dynamic fashion brand. You will develop and execute digital campaigns, manage social media, optimize product pages for SEO, and analyze performance to maximise ROI.

The ideal candidate has 3–4 years in e-commerce or digital marketing, strong copywriting and data-driven skills, and a proactive, autonomous work style in a remote setup.

Qualifications

• 3–4 years of experience in e-commerce or digital marketing with online sales focus.
• Proven track record in social media marketing, SEO/SEM, and email campaigns.
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, and email platforms.
• Strong copywriting and content creation skills.
• Ability to work independently in a remote environment.

Responsibilities

• Develop and implement digital marketing campaigns to drive traffic and conversions.
• Create and manage social media content across platforms (Instagram, Facebook, TikTok).
• Optimize product descriptions and pages for search engines.
• Plan and execute paid advertising campaigns and manage budgets.
• Analyze campaign performance and provide actionable insights.
• Collaborate with designers and content creators for marketing collateral.

Skills

Social media marketing

SEO/SEM

Email marketing

Data analysis

Copywriting

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Google Ads

Meta Business Suite

Email marketing platforms

Job description

About the Role

Our client, a dynamic online fashion brand, is actively seeking a creative and results-driven Remote E-commerce Marketing Specialist to drive online sales and enhance brand presence. This fully remote position empowers you to contribute to our digital marketing strategies from anywhere. You will be responsible for developing and executing online marketing campaigns, managing social media presence, optimizing website content for search engines (SEO), and analyzing campaign performance to maximize ROI. The ideal candidate possesses a strong understanding of digital marketing channels, a flair for content creation, and a data-driven approach to campaign management. If you are passionate about e-commerce marketing and thrive in an independent, results-oriented remote work environment, this role offers a fantastic opportunity to shape our brand's online narrative and drive significant growth for our digital storefront. Your expertise will be crucial in expanding our reach and engaging our target audience online.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer acquisition for the e-commerce platform.
• Manage and create engaging content for social media platforms (e.g., Instagram, Facebook, TikTok) to build brand awareness and community.
• Optimize website content and product descriptions for search engines (SEO) to improve organic search rankings.
• Plan and execute paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads) and manage budgets effectively.
• Analyze marketing campaign performance using tools like Google Analytics and provide actionable insights for optimization.
• Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Collaborate with designers and content creators to produce compelling marketing collateral.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Minimum of 3-4 years of experience in e-commerce marketing or digital marketing roles, with a focus on online sales growth.
• Demonstrated experience in managing social media marketing, SEO, SEM, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, and email marketing platforms.
• Strong understanding of e-commerce principles and customer journey mapping.
• Excellent copywriting and content creation skills.
• Analytical mindset with the ability to interpret data and derive insights.
• Strong organizational and project management skills, with the ability to work autonomously.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Must have a reliable internet connection and a suitable home office environment.

Benefits

• Fully remote position allowing for geographic flexibility.
• Competitive salary and performance-based bonuses.
• Opportunity to work with a growing and innovative online brand.
• Exposure to diverse e-commerce marketing strategies and tools.
• Professional development opportunities in the digital marketing space.