E-commerce Digital Marketing Specialist

Placements24; LegKraal Gate; Hybride; ZAR 600 000 - 850 000; Plein temps

Avantages offerts par ce poste

Fully remote work arrangement

Comprehensive health insurance

Generous paid time off

Professional development opportunities

Retirement savings plan contributions

Virtual team events and engagement

Résumé du poste

Placements24 is seeking a Digital Marketing Specialist with a strong ecommerce background to drive online visibility, traffic, and revenue from a remote-first setup. You will plan, execute, and optimize campaigns across SEO, SEM, social media, email, and content marketing.

The ideal candidate has 3+ years in digital marketing for ecommerce, proficiency with Google Analytics, and hands-on experience with Google Ads and Facebook Ads Manager. Join a flexible, remote team focused on growth.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years' digital marketing experience in e-commerce.
• Proven success across SEO, SEM, social, and email campaigns.

Responsabilités

• Develop and execute digital marketing strategies to drive traffic, conversions and sales.
• Manage and optimize Google Ads and social ads for ROI.
• Implement SEO strategies to improve rankings and traffic.
• Create and run email marketing campaigns with segmentation and A/B testing.
• Develop content marketing initiatives (blogs, articles, social content).
• Monitor website traffic and campaign performance with analytics.
• Report on KPIs and provide optimization insights.
• Stay updated on digital marketing trends and best practices.
• Collaborate with cross-functional teams for brand consistency.
• Identify opportunities for testing to improve performance.

Connaissances

SEO

SEM

Social media

Email marketing

Content marketing

Google Analytics

Copywriting

Analytical thinking

Remote work

Formation

Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Outils

Google Ads

Facebook Ads Manager

Description du poste

About the Role

Our client is seeking a results-driven Digital Marketing Specialist with a passion for e-commerce to join their remote-first team. This role is crucial for driving online visibility, customer acquisition, and revenue growth through effective digital marketing strategies. You will be responsible for planning, executing, and optimizing various digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a strong analytical mindset, a creative approach to problem-solving, and a proven track record of success in managing digital marketing initiatives for e-commerce businesses. This is an excellent opportunity to work remotely and contribute to the strategic growth of an online brand, leveraging your expertise to reach and engage target audiences effectively. We are looking for an individual who is proactive, data-savvy, and eager to make a difference in a dynamic digital landscape.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and sales for the e-commerce platform.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Implement and manage SEO strategies to improve organic search rankings and website traffic.
• Create and execute engaging email marketing campaigns, including segmentation, automation, and A/B testing.
• Develop and manage content marketing initiatives, including blog posts, articles, and social media content.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Report on key digital marketing KPIs and provide actionable insights for optimization.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams to ensure consistent brand messaging and integrated campaigns.
• Identify opportunities for testing and experimentation to continuously improve campaign performance.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven experience in managing successful SEO, SEM, social media, and email marketing campaigns.
• Proficiency in Google Analytics and other web analytics tools.
• Experience with paid advertising platforms (Google Ads, Facebook Ads Manager).
• Strong understanding of SEO principles and keyword research.
• Excellent copywriting and content creation skills.
• Analytical and data-driven approach to marketing.
• Ability to work independently and manage multiple projects in a remote setting.
• Strong communication and collaboration skills.

Benefits

• Competitive salary package of R per annum.
• Fully remote work arrangement offering flexibility and work-life balance.
• Opportunity to significantly impact the growth of an e-commerce business.
• Comprehensive health insurance.
• Generous paid time off.
• Opportunities for continuous learning and professional development.
• Collaborative and supportive remote team environment.
• Retirement savings plan contributions.
• Virtual team events and engagement activities.