Content Marketing Manager & Copywriter

Placements24; South Africa; Remote; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote position with flexible/ro

Competitive salary and performance‑dr

Opportunity to lead content strategy

Job summary

Placements24 is seeking a Creative Content Marketing Manager & Copywriter to lead content initiatives from a remote‑first base in Upington, Northern Cape. You will craft compelling copy for websites, blogs, emails, and social channels, develop a data‑driven content strategy, and drive brand awareness and lead generation.

The ideal candidate blends marketing acumen with exceptional writing, understands SEO, and excels at collaborating with virtual teams across platforms.

Qualifications

• Experience leading content marketing and copywriting efforts with published work.
• Strong writing, editing, and proofreading skills with attention to detail.
• Understanding of SEO principles and content optimization.
• Experience with WordPress or similar CMS and analytics tools.
• Excellent remote collaboration and time management for cross‑functional teams.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with goals.
• Create SEO‑driven, high‑quality content for blogs, websites, emails, and social media.
• Write persuasive copy for email campaigns and lead nurturing sequences.
• Manage editorial calendar and ensure timely publication.
• Conduct keyword research and audience analysis to inform content.
• Collaborate with designers for content assets and monitor performance with analytics.

Skills

Content strategy

Copywriting

SEO best practices

Editing & proofreading

Remote collaboration

Project management

Analytics literacy

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

WordPress

Google Analytics

CMS

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Manager & Copywriter to lead content initiatives from their base in Upington, Northern Cape . This role is responsible for developing and executing a content strategy that drives brand awareness, engagement, and lead generation across multiple platforms. You will be the primary voice of the company, crafting compelling copy for websites, blogs, social media, email campaigns, and marketing collateral. The ideal candidate possesses a blend of marketing acumen, exceptional writing skills, and a deep understanding of content marketing best practices, SEO principles, and audience engagement. As a remote-first position, this role requires strong self-management, excellent communication, and the ability to collaborate effectively with virtual teams. This is an exciting opportunity to build and shape the content narrative for a growing organization, making a significant impact from anywhere. Our client values creativity, data-driven decisions, and a passion for storytelling. You will be instrumental in creating content that educates, inspires, and converts target audiences. The role offers a fantastic opportunity for a skilled content professional to expand their reach and influence in the digital marketing landscape, working independently yet collaboratively.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create high-quality, engaging, and SEO-optimized content including blog posts, articles, website copy, case studies, white papers, and social media updates.
• Write persuasive and clear copy for email marketing campaigns and lead nurturing sequences.
• Manage the editorial calendar, ensuring timely publication of content.
• Conduct keyword research and audience analysis to inform content creation.
• Collaborate with designers to create visually appealing content assets.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Monitor industry trends and competitor content strategies.
• Optimize existing content for improved search engine rankings and user engagement.
• Maintain brand voice and consistency across all content outputs.

Requirements

• Proven experience as a Content Marketing Manager, Copywriter, or similar role, with a strong portfolio of published work.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Demonstrated understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) such as WordPress.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.
• Strong understanding of social media marketing and email marketing best practices.
• Excellent communication and collaboration skills for remote work.
• Ability to manage multiple projects and meet tight deadlines.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field (or equivalent experience).
• Creative thinking and a strategic approach to content development.

Benefits

• Fully remote position with flexible working hours.
• Competitive salary and performance incentives.
• Opportunity to lead content strategy for a growing company.
• Professional development and continuous learning opportunities.
• Collaborative and supportive virtual team environment.
• Chance to make a significant impact on brand perception and customer engagement.
• Regular feedback and performance reviews.
• Access to cutting-edge marketing tools and resources.