Lead Content Strategist (Remote)

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work flexibility

Profit sharing potential

Home office setup allowance

Health and wellness programs

Job summary

Placements24 is seeking a Lead Content Strategist to spearhead a world-class content program for a fully remote team. Based anywhere in South Africa, you will coordinate efforts impacting Cape Town, Western Cape, and drive growth through storytelling, SEO, and editorial excellence.

You will own the content strategy, calendar, and cross-functional collaboration with marketing, design, and product teams, mentoring junior staff and expanding content formats and channels in a dynamic digital

Qualifications

• Master's degree or equivalent in Marketing, Communications, Journalism, or related field.
• 7+ years of experience in content strategy, content marketing, or digital journalism.
• Proven success in developing and executing content strategies that drive engagement and conversions.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Demonstrated ability to manage complex projects and work independently in a remote setting.
• Excellent communication and collaboration skills, essential for remote team synergy.

Responsibilities

• Develop and implement a comprehensive content strategy that aligns with business goals and supports the customer journey.
• Oversee the creation, curation, and distribution of engaging content across blogs, social media, website, email, and video.
• Manage the editorial calendar, ensuring timely delivery of high-quality content that adheres to brand guidelines and SEO principles.
• Conduct in-depth keyword research and audience analysis to inform content creation and optimization.
• Analyze content performance metrics to measure effectiveness, identify trends, and optimize future content efforts.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging and user experience.
• Identify opportunities for content innovation and explore new content formats and distribution channels.
• Manage relationships with freelance writers, editors, and other content creators as needed.
• Provide strategic guidance and mentorship to junior content team members.

Job description

About the Role

Our client is revolutionizing the online content space and is looking for a visionary Lead Content Strategist to join their fully remote team. Based anywhere in South Africa but primarily coordinating efforts for their operations impacting **Cape Town, Western Cape**, this role is crucial for defining and executing a world-class content strategy that resonates with our target audiences and drives significant business growth.

You will be responsible for shaping the narrative, managing the content calendar, and ensuring all content assets are aligned with brand voice, marketing objectives, and SEO best practices. This is an exciting opportunity for a senior content professional to take ownership of content initiatives and lead by example in a highly dynamic and innovative digital environment. The ideal candidate will be a master storyteller, a data-driven decision-maker, and a strong collaborator who excels in a remote-first setting.

Key Responsibilities

• Develop and implement a comprehensive content strategy that aligns with business goals and supports the customer journey.
• Oversee the creation, curation, and distribution of engaging content across various platforms, including blogs, social media, website, email, and video.
• Manage the editorial calendar, ensuring timely delivery of high-quality content that adheres to brand guidelines and SEO principles.
• Conduct in-depth keyword research and audience analysis to inform content creation and optimization.
• Analyze content performance metrics to measure effectiveness, identify trends, and optimize future content efforts.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging and user experience.
• Identify opportunities for content innovation and explore new content formats and distribution channels.
• Manage relationships with freelance writers, editors, and other content creators as needed.
• Provide strategic guidance and mentorship to junior content team members.

Requirements

• Master's degree or equivalent experience in Marketing, Communications, Journalism, or a related field.
• Minimum of 7 years of experience in content strategy, content marketing, or digital journalism.
• Proven success in developing and executing content strategies that drive engagement and conversions.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Demonstrated ability to manage complex projects and work independently in a remote setting.
• Excellent communication and collaboration skills, essential for remote team synergy.
• Experience in managing editorial workflows and diverse content creators.

Benefits

• Competitive salary package with remote work flexibility.
• Performance-based incentives and potential for profit sharing.
• Home office setup allowance.
• Comprehensive health and wellness programs tailored for remote employees.
• Generous professional development budget.
• Opportunities for leadership and strategic input in a growing company.
• Flexible working hours to accommodate different time zones.
• Direct impact on the company's strategic content direction.