Performance Marketing Specialist (E-commerce)

Placements24; Upington; Hybrid; ZAR 420.000 - 720.000; Vollzeit

Benefits dieser Stelle

Competitive salary + bonuses

Hybrid work model

Professional development & certs

Medical aid and benefits

Collaborative culture

Zusammenfassung

Placements24 is seeking a data-driven Performance Marketing Specialist to optimize paid advertising campaigns across Google Ads, Meta Ads Manager, and other channels, driving customer acquisition, conversions, and revenue growth in a hybrid Upington setup.

You will plan, execute, and analyze campaigns, manage budgets for ROAS and CPA, perform keyword research, A/B tests, and collaborate with the marketing team to align with business objectives.

Qualifikationen

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• Minimum of 3 years of experience in performance marketing, with ecommerce focus.
• Proven experience managing paid search (PPC) and paid social campaigns.
• Proficiency with Google Ads, Meta Ads Manager, and other relevant platforms.
• Strong analytical skills and experience with web analytics tools.

Aufgaben

• Develop, implement, and manage paid advertising campaigns across Google Ads, social platforms (Facebook, Instagram), and other channels.
• Optimize campaigns for CPA, ROAS, and conversion rates.
• Conduct keyword research, audience segmentation, and ad creative testing.
• Monitor budgets to maximize ROI and allocate resources efficiently.
• Analyze performance data and provide reports with actionable insights.

Kenntnisse

Performance marketing

Campaign management

Data analysis

Budget optimization

Ausbildung

Bachelor's degree in Marketing, Business, Statistics

Tools

Google Ads

Meta Ads Manager

Google Analytics

Jobbeschreibung

About the Role

Our client is looking for a data-driven and results-oriented Performance Marketing Specialist to enhance their e-commerce operations. This role focuses on optimizing paid advertising campaigns across various digital channels to drive measurable results, such as customer acquisition, conversions, and revenue growth. The ideal candidate will have a strong understanding of performance marketing principles, excellent analytical skills, and a proven ability to manage and optimize paid media budgets effectively. You will be responsible for planning, executing, and analyzing campaigns on platforms like Google Ads, Facebook Ads, and other paid social channels. This position offers a Hybrid work model, blending remote flexibility with essential in-office collaboration in Upington, Northern Cape, ZA. Your expertise will be crucial in maximizing ROI and achieving the company's online sales targets. You will work closely with the marketing team to ensure campaigns are aligned with broader business objectives.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram), and other relevant channels.
• Optimize campaigns for key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), and conversion rates.
• Conduct keyword research, audience segmentation, and ad creative testing to improve campaign performance.
• Monitor campaign budgets closely and ensure efficient allocation of resources to maximize ROI.
• Analyze campaign performance data and provide regular reports with actionable insights and recommendations.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with the marketing team on campaign strategy and creative development.
• Utilise A/B testing to continuously improve ad copy, landing pages, and targeting strategies.
• Explore and test new performance marketing channels and tools.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 3 years of experience in performance marketing, with a focus on e-commerce.
• Proven experience managing successful paid search (PPC) and paid social campaigns.
• Proficiency with Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Ability to interpret data and translate it into actionable strategies.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Strong communication and project management skills.
• Ability to work effectively in a Hybrid work environment.
• Familiarity with SEO and email marketing is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering a balance between remote and office work.
• Opportunities for professional development and certifications in digital marketing.
• Be part of a growing e-commerce team making a significant impact.
• Work on diverse and challenging online advertising campaigns.
• Contribution towards medical aid and other statutory benefits.
• Engage in a collaborative and results-driven work culture.