Performance Marketing Specialist

Placements24; Midrand; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement plan

Professional development

Remote-friendly

Collaborative culture

Job summary

Placements24 is seeking a highly analytical Performance Marketing Specialist to join our growing e-commerce team in Midrand, Gauteng. The role focuses on paid digital channels to drive customer acquisition and revenue through ROAS optimization.

You will plan, execute, and optimize campaigns across Google Ads, Facebook Ads, and other platforms, analyze data, run A/B tests, and report insights to stakeholders.

Qualifications

• Bachelor's degree in Marketing or a related quantitative field is required.
• 2–4 years hands-on experience in performance marketing, paid social and PPC.
• Proven track record of managing paid campaigns with measurable results.
• Strong knowledge of Google Ads, Facebook Ads Manager, and other advertising platforms.

Responsibilities

• Plan, execute, and manage paid digital marketing campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
• Monitor campaign performance daily, analyze data, and optimize ROAS, CPA, and CTR.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
• Manage advertising budgets with optimal allocation across campaigns and platforms.
• Produce regular performance reports with insights and recommendations for stakeholders.
• Stay up-to-date with trends, best practices, and algorithm changes in performance marketing.
• Collaborate with the marketing team to align campaigns with brand messaging and objectives.
• Identify new opportunities for growth and testing across channels or formats.
• Oversee keyword research and bid management for search campaigns.

Skills

Analytical skills

Google Analytics

Excel for data analysis

A/B testing

Audience segmentation

PPC advertising

Bid management

Communication skills

Education

Bachelor's degree in Marketing, Economics, Statistics, Business, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

LinkedIn Ads

Job description

About the Role

Our client, a dynamic player in the e-commerce sector, is seeking a highly analytical and results-driven Performance Marketing Specialist to join their growing team in Midrand, Gauteng . This role is critical in driving customer acquisition and revenue growth through paid digital channels. The ideal candidate will have a deep understanding of various performance marketing platforms and a proven ability to optimize campaigns for maximum return on ad spend (ROAS). You will be responsible for planning, executing, and managing paid media campaigns across platforms like Google Ads, Facebook Ads, and others. This is an exceptional opportunity for a data-savvy marketer to contribute significantly to our client's success in the competitive online marketplace. You will be empowered to experiment with new strategies and drive measurable results. The role requires a proactive approach to identifying trends and adapting strategies to achieve key performance indicators (KPIs).

Key Responsibilities

• Plan, execute, and manage paid digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
• Monitor campaign performance daily, analyze data, and implement optimizations to improve key metrics like ROAS, CPA, and CTR.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to enhance campaign effectiveness.
• Manage advertising budgets effectively, ensuring optimal allocation across campaigns and platforms.
• Generate regular performance reports with insights and recommendations for stakeholders.
• Stay up-to-date with the latest trends, best practices, and algorithm changes in performance marketing.
• Collaborate with the broader marketing team to ensure campaign alignment with overall marketing objectives and brand messaging.
• Identify new opportunities for growth and testing new channels or ad formats.
• Manage keyword research and bid management for search campaigns.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Business, or a related quantitative field.
• 2-4 years of hands-on experience in performance marketing, paid social, and PPC advertising.
• Proven track record of managing successful paid media campaigns with measurable results.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with expertise in Google Analytics or similar tools.
• Experience with A/B testing methodologies and tools.
• Excellent understanding of audience segmentation and targeting strategies.
• Proficiency in Excel for data analysis and reporting.
• Strong communication and collaboration skills.
• Detail-oriented with a proactive and problem-solving attitude.

Benefits

• Our client offers a competitive salary package designed to attract top talent, with opportunities for performance-based incentives.
• Comprehensive health insurance coverage, including medical and dental plans, is provided.
• Employees have access to a robust retirement savings plan.
• Significant opportunities for professional development, including access to online courses, industry certifications, and training budgets.
• A collaborative and innovative work culture that encourages learning and growth.
• This is a fully remote position, offering flexibility and the ability to work from anywhere within South Africa.
• Modern technology and collaboration tools are provided to ensure seamless remote work.
• Regular virtual team-building activities and social events foster a strong sense of community.