Performance Marketing Manager (E-commerce)

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary with bonuses

Health insurance

Job summary

Placements24 is seeking an experienced Performance Marketing Manager to lead our e-commerce marketing initiatives in Sandton. This hybrid role requires a strategic thinker who can design, implement, and optimize paid campaigns across multiple digital channels to drive customer acquisition, revenue growth, and ROI.

You will leverage analytics, A/B testing, and market insights to continuously improve campaign performance and achieve business objectives, reporting on results and optimizing budgets

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven expertise in managing large-scale paid advertising campaigns on platforms like Google Ads, Facebook Ads Manager, etc.
• Advanced analytical skills with proficiency in tools like Google Analytics, Tag Manager, and data visualization software.
• Strong understanding of A/B testing methodologies and CRO principles.
• Excellent communication and stakeholder management skills, comfortable in a hybrid work environment in Sandton.

Responsibilities

• Develop and manage performance marketing strategies across channels (Google Ads, social media, affiliate marketing).
• Plan, execute, and optimize paid campaigns to achieve KPIs (CPA, ROAS, LTV).
• Conduct A/B and multivariate testing on creatives, landing pages, and targeting.
• Analyze campaign data, generate reports, and provide optimization recommendations.
• Manage advertising budgets to optimize cross-channel impact.
• Stay updated with industry trends, platform updates, and emerging tech.

Skills

E-commerce marketing

A/B testing

CRO

Data analysis

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Admin/Economics or related field

Tools

Google Analytics

Google Tag Manager

Data visualization tools

Job description

About the Role

Our client is seeking an experienced and data-driven Performance Marketing Manager to lead their e-commerce marketing initiatives in Sandton . This hybrid role demands a strategic thinker who can design, implement, and optimize paid advertising campaigns across multiple digital channels to drive measurable results, including customer acquisition, revenue growth, and ROI. You will be responsible for leveraging analytics, A/B testing, and market insights to continuously improve campaign performance and achieve business objectives. This is a pivotal role for someone aiming to make a significant impact in a competitive online marketplace.

Key Responsibilities

• Develop and manage comprehensive performance marketing strategies across channels such as Google Ads, social media advertising, and affiliate marketing.
• Plan, execute, and optimize paid campaigns to achieve target KPIs, including CPA, ROAS, and customer lifetime value.
• Conduct thorough A/B testing and multivariate testing on ad creatives, landing pages, and targeting parameters.
• Analyze campaign performance data, generate detailed reports, and provide actionable recommendations for optimization.
• Manage advertising budgets effectively, ensuring optimal allocation across channels for maximum impact.
• Stay current with industry trends, platform updates, and emerging technologies in performance marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven expertise in managing large-scale paid advertising campaigns on platforms like Google Ads, Facebook Ads Manager, etc.
• Advanced analytical skills with proficiency in tools like Google Analytics, Tag Manager, and data visualization software.
• Strong understanding of A/B testing methodologies and CRO principles.
• Excellent communication and stakeholder management skills, comfortable in a hybrid work environment in Sandton .

Benefits

• Highly competitive salary with substantial performance-based bonuses.
• Hybrid work model offering a balance of remote and office-based work.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and retirement savings plan.
• Opportunities for professional growth and leadership development.