E-commerce Performance Marketing Specialist (Nelspruit)

Placements24; Mbombela (Nelspruit); On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary + performance-based

Medical aid and retirement fund

Professional development opportunities

Training programs

Collaborative work environment in Nels

Job summary

Placements24 in Nelspruit, Mpumalanga is seeking an E-commerce Performance Marketing Specialist to accelerate online sales through paid campaigns across Google Ads, Meta, and beyond. You will own end-to-end program execution, optimize budgets, and drive ROI in a fast-growing online retail environment.

The ideal candidate has 3–5 years in performance marketing for e-commerce, strong analytics, and experience with CRO and A/B testing.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics or related field.
• 3–5 years in performance marketing for e-commerce.
• Proven track record managing SEM, Social, and Display campaigns.
• Strong data analysis and CRO / A/B testing experience.

Responsibilities

• Develop and optimize paid campaigns across Google, Facebook, Instagram and more.
• Manage budgets, bids, and targeting to hit KPIs like CPA and ROAS.
• Conduct keyword research, audience segmentation, and A/B tests.
• Analyze data, produce reports, deliver actionable insights.
• Coordinate with content/creatives to improve landing pages.
• Monitor trends and identify growth opportunities.
• Ensure tracking and attribution models are accurate.

Skills

Performance marketing

Google Ads

Facebook/Meta Ads

Analytics (Google Analytics)

A/B testing

CRO

Campaign management

Reporting

Communication

Budget management

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role Our client, a rapidly expanding online retailer focused on delivering exceptional customer value, is seeking a driven and analytical E-commerce Performance Marketing Specialist for their Nelspruit, Mpumalanga office. This role is central to driving measurable results through paid advertising campaigns across various digital channels, including search engines, social media, and display networks. You will be responsible for developing, implementing, and optimizing campaigns to maximize ROI, acquire new customers, and drive online sales. The ideal candidate possesses a strong understanding of performance marketing metrics, a data-driven mindset, and a passion for achieving tangible business outcomes in the competitive e-commerce landscape. Join our client's team and make a significant impact from Nelspruit .

Key Responsibilities

• Develop and execute performance-driven paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Manage and optimize campaign budgets, bidding strategies, and targeting parameters to achieve key performance indicators (KPIs) such as CPA, ROAS, and CPL.
• Conduct keyword research, audience segmentation, and A/B testing to continuously improve campaign effectiveness.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights and recommendations to the marketing team.
• Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing pages.
• Stay up-to-date with the latest trends and best practices in paid digital advertising and e-commerce.
• Monitor market trends and competitor activities to identify new growth opportunities.
• Ensure seamless integration of paid campaigns with overall e-commerce and marketing strategies.
• Manage tracking and attribution models to accurately measure campaign impact.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 3-5 years of experience in performance marketing, specifically within e-commerce.
• Proven track record of successfully managing and optimizing paid advertising campaigns (SEM, Social Ads, Display Ads).
• Strong proficiency with Google Ads, Facebook Ads Manager, and other advertising platforms.
• Expertise in analytics tools such as Google Analytics and experience with conversion tracking setup.
• Excellent analytical skills and the ability to interpret complex data sets to drive strategic decisions.
• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Excellent communication and reporting skills.
• Experience working in Mpumalanga or understanding of the regional market is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work with a dynamic and growing e-commerce business.
• Exposure to a wide range of performance marketing strategies and tools.
• Comprehensive medical aid and retirement fund benefits.
• Professional development opportunities and training programs.
• A collaborative and results-oriented work environment in Nelspruit .
• Potential for career advancement within the marketing department.