E-commerce Performance Marketing Specialist

Placements24; Richards Bay; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Training opportunities

Team events

Annual leave

Career progression

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, seeks an analytical E-commerce Performance Marketing Specialist to design, implement, and optimize paid campaigns across Google Ads, Facebook/Instagram, and other channels. You will analyze data, drive ROAS, and improve CPA while collaborating with content and design teams.

The role requires 3–5 years in performance marketing for e-commerce, with strong GA, GA4, Google Ads, and Facebook Ads Manager proficiency. Office-based position in Richards Bay.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• 3–5 years hands-on experience in performance marketing within e-commerce.
• Proven expertise in managing and optimizing PPC and paid social campaigns.
• Strong analytical skills to interpret data and derive insights.
• Experience with GA, Google Ads, and Facebook Ads Manager.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other channels.
• Conduct keyword research, audience segmentation, and competitor analysis to inform strategies.
• Monitor campaign performance daily and adjust bids, budgets, targeting, and creatives to improve ROAS and CPA.
• Implement A/B testing for ad copy, landing pages, and assets to identify best performers.
• Analyze website traffic, conversion data and user behavior to identify trends and opportunities.
• Generate regular performance reports with insights and recommendations for stakeholders.
• Collaborate with content and design teams to create compelling ad creatives and landing pages.
• Stay up-to-date with trends and best practices in performance marketing and e-commerce.
• Assist in management of marketing budgets and resource allocation.
• Contribute to overall e-commerce strategy using performance marketing data.

Skills

PPC Campaigns

Paid Social

SEO

Analytics

A/B Testing

CRO

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Ads Manager

Facebook Ads Manager

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise based in Richards Bay, KwaZulu-Natal , is seeking an analytical and results-oriented E-commerce Performance Marketing Specialist. This critical role involves designing, implementing, and optimizing paid advertising campaigns across various digital channels to drive qualified traffic, improve conversion rates, and maximize return on ad spend (ROAS). You will be instrumental in leveraging data to make informed decisions, continuously improving campaign performance. The ideal candidate possesses a strong understanding of PPC, SEO, social media advertising, and other performance-driven marketing tactics. Joining our client means becoming part of a dynamic team dedicated to achieving ambitious growth targets in the competitive online marketplace. This is an office-based role located in Richards Bay, KwaZulu-Natal , offering a stable and structured work environment.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, targeting, and ad creatives to improve ROAS and CPA.
• Implement A/B testing strategies for ad copy, landing pages, and creative assets to identify best-performing elements.
• Analyze website traffic, conversion data, and user behavior using tools like Google Analytics to identify trends and opportunities.
• Generate regular performance reports, highlighting key metrics, insights, and recommendations for stakeholders.
• Collaborate with content and design teams to create compelling ad creatives and landing pages that align with campaign goals and brand guidelines.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce.
• Assist in the management of marketing budgets, ensuring efficient allocation of resources.
• Contribute to the overall e-commerce strategy by providing insights from performance marketing data.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 3-5 years of hands‑on experience in performance marketing, specifically within e-commerce.
• Proven expertise in managing and optimizing paid search (PPC) and paid social media campaigns.
• Strong analytical skills with a demonstrated ability to interpret complex data sets and derive actionable insights.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent understanding of e-commerce metrics and KPIs.
• Strong written and verbal communication skills.
• Ability to work collaboratively within a team environment.
• Must be able to work from our office in Richards Bay, KwaZulu-Natal .

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and training in the latest marketing tools.
• A supportive and collaborative team culture focused on growth.
• Exposure to diverse and exciting e-commerce projects.
• Generous annual leave and company holidays.
• Potential for career progression within the organization.
• Regular team events and social gatherings.
• Stable, in-office work environment in Richards Bay, KwaZulu-Natal .

Contribution to a company committed to innovation and customer satisfaction.