E-commerce Performance Marketing Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Medical aid

Retirement fund contributions

Career growth

Employee discounts

Job summary

Placements24 in Nelspruit seeks an analytical E-commerce Performance Marketing Manager to lead data-driven paid campaigns across Google Ads, Facebook Ads Manager, and other networks. You will manage multi-million rand budgets to optimize ROI and customer acquisition while driving continuous optimization.

This hybrid role combines strategic in-office planning with remote execution, requiring strong CRO, A/B testing, and cross-functional collaboration to scale profitable growth.

Qualifications

• Proven experience as a Performance Marketing Manager or similar role in e-commerce.
• Expertise in managing paid campaigns on Google Ads, Facebook Ads Manager, and other networks.
• Strong analytical skills with data analysis tools (e.g., Google Analytics, Tableau).
• Experience managing large ad budgets and delivering measurable ROI.
• Solid understanding of CRO principles and A/B testing.

Responsibilities

• Develop and manage performance marketing strategies across paid social, search, display, and affiliate channels.
• Oversight of multi-million rand advertising budgets to hit KPIs like CPA and ROAS.
• Analyze campaign performance to identify trends and optimization opportunities.
• Lead A/B testing on creatives, landing pages, and targeting parameters.
• Collaborate with creative/content teams to produce compelling ads.
• Stay updated on performance marketing trends and e-commerce best practices.

Skills

Performance marketing

E-commerce

Google Ads

Facebook Ads Manager

Data analysis

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Tableau

Job description

About the Role

Our client is seeking a highly analytical and strategic E-commerce Performance Marketing Manager to join their dynamic team in Nelspruit . This pivotal role is responsible for driving profitable growth through data-driven paid advertising campaigns across multiple digital channels. You will manage significant advertising budgets, optimize campaigns for maximum ROI, and continuously test new strategies to acquire and retain customers. This hybrid role allows for strategic in-office planning and the flexibility of remote execution, fostering innovation and efficiency.

Key Responsibilities

• Develop, implement, and manage performance marketing strategies across paid social, search (PPC), display, and affiliate channels.
• Manage and optimize multi-million rand advertising budgets to achieve target KPIs, including CPA, ROAS, and customer lifetime value.
• Conduct deep-dive analysis of campaign performance, identifying trends, insights, and opportunities for improvement.
• Lead A/B testing initiatives on ad creatives, landing pages, and targeting parameters to drive continuous optimization.
• Collaborate with creative and content teams to develop compelling ad copy and visuals that resonate with target audiences.
• Stay informed about the latest trends and best practices in performance marketing and e-commerce.

Requirements

• Proven experience as a Performance Marketing Manager or similar role, with a strong track record in e-commerce.
• Expertise in managing paid advertising campaigns on platforms like Google Ads, Facebook Ads Manager, and other relevant ad networks.
• Strong analytical skills and proficiency with data analysis tools such as Google Analytics, Tableau, or similar.
• Demonstrated ability to manage large advertising budgets and deliver measurable results.
• Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.

Benefits

• Competitive annual salary and significant performance-based bonuses.
• Hybrid work arrangement offering a blend of office collaboration and remote flexibility.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for career growth and leadership development.
• Discount on company products and exclusive perks.