E-commerce Marketing Specialist - Performance Advertising

Placements24; Durban; Hybrid; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 in Durban is seeking an E-commerce Marketing Specialist to drive performance advertising across Google, Facebook and beyond, focusing on ROI and growth for a fast-growing online retailer.

This hybrid role requires a data-driven marketer who can plan, execute, and optimize campaigns, analyze KPIs, and collaborate with the marketing team to scale traffic, conversions, and revenue in the KwaZulu-Natal market.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Minimum of 3 years of experience in performance marketing, specifically within an e-commerce context.
• Proven track record of managing successful paid search and social media advertising campaigns.
• Strong proficiency with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Experience with web analytics tools like Google Analytics.
• Excellent analytical and data interpretation skills.
• Ability to create engaging ad copy and understand visual appeal for digital ads.
• Familiarity with affiliate marketing platforms is a plus.
• Strong understanding of e-commerce metrics and KPIs.

Responsibilities

• Develop, implement, and manage performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor and analyze campaign performance, including CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign effectiveness.
• Create compelling ad copy and visual assets in collaboration with the creative team.
• A/B test different ad creatives, targeting options, and landing pages to improve campaign performance.
• Manage and optimize affiliate marketing programs to drive sales and expand reach.
• Identify and explore new performance marketing channels and opportunities for growth.
• Track and report on key performance indicators (KPIs) to stakeholders, providing insights and recommendations.
• Stay current with the latest trends and best practices in performance marketing and e-commerce.
• Collaborate with the broader marketing team to ensure consistent brand messaging and campaign integration.

Skills

Performance marketing

Google Ads

Facebook Ads

Analytics

Affiliate marketing

A/B testing

Keyword research

Audience segmentation

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Affiliate platforms

Job description

About the Role

Our client, a fast-growing online retailer in Durban , is seeking a skilled E-commerce Marketing Specialist with a strong focus on performance advertising. This hybrid role requires a data-driven individual who can develop, manage, and optimize paid campaigns across various digital channels to drive traffic, conversions, and revenue. You will be instrumental in maximizing ROI from our advertising spend, identifying new opportunities, and ensuring our e-commerce platform reaches its full potential within the KwaZulu-Natal market. The ideal candidate possesses a deep understanding of paid search, social media advertising, and affiliate marketing, coupled with a passion for continuous testing and improvement. This position offers the chance to work on exciting campaigns for a dynamic brand and contribute directly to its success. You will collaborate closely with the e-commerce manager and marketing team to align strategies and achieve ambitious growth targets. We value analytical thinking and a proactive approach to problem-solving in a fast-paced environment.

Key Responsibilities

• Develop, implement, and manage performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor and analyze campaign performance, including CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign effectiveness.
• Create compelling ad copy and visual assets in collaboration with the creative team.
• A/B test different ad creatives, targeting options, and landing pages to improve campaign performance.
• Manage and optimize affiliate marketing programs to drive sales and expand reach.
• Identify and explore new performance marketing channels and opportunities for growth.
• Track and report on key performance indicators (KPIs) to stakeholders, providing insights and recommendations.
• Stay current with the latest trends and best practices in performance marketing and e-commerce.
• Collaborate with the broader marketing team to ensure consistent brand messaging and campaign integration.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Minimum of 3 years of experience in performance marketing, specifically within an e-commerce context.
• Proven track record of managing successful paid search and social media advertising campaigns.
• Strong proficiency with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Experience with web analytics tools like Google Analytics.
• Excellent analytical and data interpretation skills.
• Ability to create engaging ad copy and understand visual appeal for digital ads.
• Familiarity with affiliate marketing platforms is a plus.
• Strong understanding of e-commerce metrics and KPIs.
• Excellent communication and collaboration skills, suited for a hybrid work model in Durban .
• Detail-oriented with strong organizational abilities.

Benefits

• Annual salary of R, commensurate with experience.
• Hybrid work arrangement, offering flexibility between office and remote work.
• Comprehensive medical aid and retirement benefits.
• Opportunities for professional development and training.
• Engaging work on innovative e-commerce campaigns in Durban .
• Performance-based bonuses.
• Collaborative team culture.
• Generous paid time off.