E-commerce Performance Marketing Specialist

Placements24; Polokwane; Híbrido; ZAR 350.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Health benefits

Professional development

Dynamic team environment

Descripción de la vacante

Placements24 in Polokwane, Limpopo, seeks an analytically minded E-commerce Performance Marketing Specialist to optimize paid campaigns and drive online revenue. You will manage Google Ads, Facebook/Instagram ads, and other channels, while leveraging CRO and A/B testing to improve CPA, ROAS, and conversions.

The role emphasizes data-driven decision making, collaboration with marketing teams, and continuous optimization in a hybrid work environment.

Formación

• Bachelor's degree in Marketing, Business, Statistics or related field.
• At least 3 years of hands-on e-commerce performance marketing experience.
• Proven track record with Google Ads and social media advertising campaigns.
• Strong analytics and data-driven decision making.
• Experience with CRO and A/B testing.

Responsabilidades

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, targeting, and creatives.
• Conduct keyword research, audience segmentation, and A/B testing to optimize campaign effectiveness and ROI.
• Analyze campaign data and provide regular reports on KPIs such as CPA, ROAS, CPC, and conversion rates.
• Collaborate with the content team to ensure ad copy and landing pages are compelling and conversion-focused.
• Identify new opportunities for growth and efficiency within paid channels.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Manage advertising budgets effectively to achieve marketing objectives.
• Work closely with the broader marketing team to ensure cohesive campaign messaging and customer journeys.
• Troubleshoot any issues related to campaign setup, tracking, or performance.

Conocimientos

Google Ads

Facebook Ads

Instagram Ads

Google Analytics

Google Tag Manager

A/B Testing

CRO

Bid Management

Budget Optimization

Ad Copywriting

Data Analysis

Reporting

Communication

Teamwork

Educación

Bachelor's degree in Marketing

Herramientas

Google Ads Manager

Facebook Business Manager

Google Tag Manager

Descripción del empleo

About the Role

Our client is seeking a highly analytical and results-driven E-commerce Performance Marketing Specialist to join their growing team in Polokwane, Limpopo . This role is focused on maximizing online sales and ROI through strategic management of paid advertising channels. You will be responsible for planning, executing, and optimizing campaigns across platforms such as Google Ads, social media ads (Facebook, Instagram, etc.), and other paid digital channels. The ideal candidate possesses a deep understanding of performance marketing metrics, A/B testing, and conversion rate optimization (CRO). You will work closely with the marketing and e-commerce teams to ensure campaigns are aligned with business goals and target audiences. This is an excellent opportunity for a data-savvy individual to make a significant impact on our client's online revenue and growth in Polokwane . We are looking for a proactive individual who thrives on data analysis, continuous optimization, and achieving measurable results in a dynamic e-commerce environment. Your expertise will be crucial in driving qualified traffic and converting leads into valuable customers.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, targeting, and creatives.
• Conduct keyword research, audience segmentation, and A/B testing to optimize campaign effectiveness and ROI.
• Analyze campaign data and provide regular reports on key performance indicators (KPIs) such as CPA, ROAS, CPC, and conversion rates.
• Collaborate with the content team to ensure ad copy and landing pages are compelling and conversion-focused.
• Identify new opportunities for growth and efficiency within paid channels.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Manage advertising budgets effectively to achieve marketing objectives.
• Work closely with the broader marketing team to ensure cohesive campaign messaging and customer journeys.
• Troubleshoot any issues related to campaign setup, tracking, or performance.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 3 years of hands-on experience in e-commerce performance marketing, with a focus on paid acquisition.
• Proven track record of managing successful Google Ads and social media advertising campaigns.
• Proficiency in using analytics tools like Google Analytics, Google Tag Manager, and platform-specific ad managers.
• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Excellent analytical skills and the ability to interpret data to drive actionable insights.
• Experience with bid management strategies and budget optimization.
• Strong copywriting skills for ad creative development.
• Ability to work independently and as part of a team in a fast-paced environment.
• Good communication and reporting skills.
• Familiarity with e-commerce platforms is a plus.

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work model offering a blend of office and remote work.
• Opportunity to work with a forward-thinking e-commerce company in Polokwane, Limpopo .
• Professional development support and training opportunities.
• Comprehensive health benefits.
• A dynamic and collaborative team environment.
• Directly contribute to the revenue growth and success of our client.