Performance Marketing Manager

Placements24; Noord-Kaap; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Medical, dental, and vision insurance

Hybrid work model

Professional development and training

Job summary

Placements24 in Kimberley, Northern Cape, is seeking a experienced Performance Marketing Manager to lead paid acquisition across search and social channels with a strong ROI focus. The role combines office collaboration with remote flexibility in a dynamic e-commerce environment.

You will develop, implement, and optimize campaigns, drive measurable ROAS and CPA improvements, and collaborate with creative and analytics teams to maximize customer acquisition efficiency in the Kimberley region and

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• Minimum 5 years of performance marketing experience with proven ROI-focused campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other relevant platforms.
• Strong analytics skills with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Demonstrated experience with A/B testing and conversion rate optimization (CRO).
• Excellent understanding of digital marketing metrics and KPIs.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across multiple paid channels.
• Manage and optimize paid search (Google Ads, Bing Ads) and paid social campaigns.
• Oversee display advertising, retargeting, and programmatic media buying efforts.
• Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
• Manage campaign budgets effectively to achieve KPIs such as CPA, ROAS, and LTV.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Collaborate with the creative team to develop compelling ad copy and visual assets.
• Stay abreast of trends in performance marketing and digital advertising.
• Manage affiliate marketing programs and explore new partnership opportunities.
• Report on campaign performance to senior management and stakeholders.

Skills

Performance marketing

Data analytics

A/B testing

Budget management

Communication

Collaboration

CRO

Education

Bachelor's degree in Marketing/Business/Economics or related quantitative field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Programmatic/Display

CRM systems

Job description

About the Role

Our client, a leading e-commerce platform, is seeking an experienced and data-driven Performance Marketing Manager to lead their performance marketing initiatives. This role is based in our offices in Kimberley, Northern Cape , with a hybrid work arrangement. You will be responsible for developing, implementing, and optimizing paid acquisition campaigns across various digital channels, including search, social, display, and affiliate marketing, with a strong focus on driving measurable ROI. The ideal candidate possesses a deep understanding of performance metrics, analytics tools, and optimization techniques to maximize campaign effectiveness and customer acquisition efficiency. This is a key role within our marketing team, directly contributing to business growth and revenue targets in the Kimberley region and beyond.

Key Responsibilities

Develop and execute comprehensive performance marketing strategies across multiple paid channels. Manage and optimize paid search (Google Ads, Bing Ads) and paid social (Facebook, Instagram, LinkedIn) campaigns. Oversee display advertising, retargeting, and programmatic media buying efforts. Analyze campaign performance data, identify trends, and provide actionable insights for optimization. Manage campaign budgets effectively to achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV. Conduct A/B testing on ad creatives, landing pages, and targeting parameters. Collaborate with the creative team to develop compelling ad copy and visual assets. Stay abreast of the latest trends and best practices in performance marketing and digital advertising. Manage affiliate marketing programs and explore new partnership opportunities. Report on campaign performance to senior management and stakeholders.

Requirements

Bachelor's degree in Marketing, Business, Economics, or a related quantitative field. Minimum of 5 years of experience in performance marketing, with a proven track record of managing successful paid acquisition campaigns. Expertise in Google Ads, Facebook Ads Manager, and other relevant advertising platforms. Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics). Demonstrated experience with A/B testing and conversion rate optimization (CRO). Excellent understanding of digital marketing metrics and KPIs. Experience with budget management and forecasting. Strong communication and interpersonal skills, with the ability to work collaboratively. Familiarity with marketing automation and CRM systems is a plus. Ability to thrive in a fast-paced, data-driven environment.

Benefits

• Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package, including medical, dental, and vision insurance.
• We provide opportunities for professional development, including training programs and conference attendance.
• This role offers a hybrid work model, blending office-based collaboration with remote flexibility.
• The position is located in our modern offices in Kimberley .
• Join a dynamic team focused on driving growth and innovation in the e-commerce space.