E-commerce Performance Marketing Manager

Placements24; Pretoria; Hybrid; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary and incentives

Hybrid work arrangement

Career growth opportunities

Collaborative work environment in Gaut

Job summary

Placements24 is seeking an experienced E-commerce Performance Marketing Manager to lead our digital advertising efforts from Pretoria, Gauteng. You will develop and optimize data-driven campaigns across paid channels to drive customer acquisition, revenue growth, and maximize ROI.

We require a strategic thinker with strong analytics, CRO knowledge, and a proven ability to manage substantial ad budgets. This role offers hybrid work with in-office collaboration in Pretoria.

Qualifications

• Proven experience as a Performance Marketing Manager or similar role in e-commerce.
• In-depth knowledge of major digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Expertise in using web analytics tools (Google Analytics) for tracking and analysis.
• Strong understanding of conversion rate optimization (CRO) principles.
• Excellent analytical and quantitative skills with data-driven decision making.
• Experience managing substantial ad budgets and ROI measurement.
• Strong communication and collaboration skills in a hybrid Pretoria, Gauteng environment.
• Bachelor’s degree in Marketing/Business/Economics or related field.

Responsibilities

• Develop and execute performance marketing strategies across Google Ads, social media, and affiliate channels.
• Manage and optimize paid campaigns including keyword research, bid management, ad copy, and targeting.
• Analyze campaign data, identify trends, and provide actionable insights to improve ROI.
• Budget planning and allocation across platforms to maximize ROAS.
• Conduct A/B tests on creatives, landing pages, and targeting to improve conversions.
• Collaborate with content and design teams to produce compelling ad assets.
• Stay updated on latest performance marketing trends and e-commerce best practices.
• Develop and maintain regular performance reports for stakeholders.
• Identify new growth opportunities and channels for customer acquisition.
• Ensure a smooth customer journey from ad click to conversion.

Skills

Performance marketing

E-commerce

Analytics

Budget management

A/B testing

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Business/Economics or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client, a fast-paced and innovative e-commerce enterprise, is seeking an experienced E-commerce Performance Marketing Manager to lead their digital advertising efforts from Pretoria, Gauteng. This role offers a hybrid work model, combining the benefits of remote work with essential in-office collaboration. You will be responsible for developing, implementing, and optimizing data-driven marketing campaigns across paid channels to drive customer acquisition, revenue growth, and maximize ROI. This is an exceptional opportunity for a results-oriented marketer to make a significant impact on our client's online sales performance. We are looking for a strategic thinker with a strong analytical background and a proven ability to manage substantial advertising budgets effectively. If you are passionate about leveraging performance marketing to achieve business objectives within the competitive e-commerce landscape, this role is for you. Join us in Pretoria, Gauteng and help shape our digital future.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, social media advertising, and affiliate marketing.


• Manage and optimize paid advertising campaigns, including keyword research, bid management, ad copywriting, and audience targeting.


• Analyze campaign performance data, identify trends, and provide actionable insights to improve ROI and achieve business goals.


• Manage and allocate significant advertising budgets effectively across various platforms.


• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to maximize conversion rates.


• Collaborate with the content and design teams to create compelling ad assets.


• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.


• Develop and maintain regular performance reports for key stakeholders.


• Identify new growth opportunities and channels for customer acquisition.


• Ensure a positive and efficient customer journey from ad click-through to conversion.

Requirements

• Proven experience as a Performance Marketing Manager or similar role, with a strong track record in e-commerce.


• In-depth knowledge of major digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).


• Expertise in using web analytics tools (e.g., Google Analytics) for campaign tracking and analysis.


• Strong understanding of conversion rate optimization (CRO) principles.


• Excellent analytical and quantitative skills with the ability to translate data into strategic decisions.


• Experience managing substantial advertising budgets and demonstrating measurable ROI.


• Strong communication and collaboration skills, with the ability to work effectively in a hybrid environment in Pretoria, Gauteng.


• Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent experience.


• Familiarity with affiliate marketing and other performance-based channels is a plus.

Benefits

• Competitive salary and performance-based incentives.


• Hybrid work arrangement offering flexibility.


• Opportunities for professional growth and career advancement.


• Collaborative work environment in Pretoria, Gauteng.


• Chance to directly influence the growth and success of an e-commerce business.